Explore Geographical Relationships in MailerSend Data with Power Map

The CData ODBC Driver for MailerSend is easy to set up and use with self-service analytics solutions like Power BI: Microsoft Excel provides built-in support for the ODBC standard. This article shows how to load the current MailerSend data into Excel and start generating location-based insights on MailerSend data in Power Map.

Create an ODBC Data Source for MailerSend

If you have not already, first specify connection properties in an ODBC DSN (data source name). This is the last step of the driver installation. You can use the Microsoft ODBC Data Source Administrator to create and configure ODBC DSNs.

The MailerSend API uses API Key authentication via a Bearer token in the Authorization request header.

Using API Key Authentication

Your MailerSend API token is required to create a connection. To obtain your API token:

1. Log into your MailerSend account at app.mailersend.com.
2. Navigate to Settings > API Tokens in your account dashboard.
3. Click Generate new token, provide a name and select the appropriate permissions.
4. Copy the generated API token.

After obtaining your API token, set the following connection properties:

• AuthScheme: Set this to APIKey.
• APIKey: Set this to your MailerSend API token.

Example connection string:

Profile=C:\profiles\Mailersend.apip;AuthScheme=APIKey;ProfileSettings='APIKey=your_api_token';

When you configure the DSN, you may also want to set the Max Rows connection property. This will limit the number of rows returned, which is especially helpful for improving performance when designing reports and visualizations.

When you configure the DSN, you may also want to set the Max Rows connection property. This will limit the number of rows returned, which is especially helpful for improving performance when designing reports and visualizations.

Import MailerSend Data into Excel

You can import data into Power Map either from an Excel spreadsheet or from Power Pivot. For a step-by-step guide to use either method to import MailerSend data, see the "Using the ODBC Driver" section in the help documentation.

Geocode MailerSend Data

After importing the MailerSend data into an Excel spreadsheet or into PowerPivot, you can drag and drop MailerSend entities in Power Map. To open Power Map, click any cell in the spreadsheet and click Insert -> Map.

In the Choose Geography menu, Power Map detects the columns that have geographic information. In the Geography and Map Level menu in the Layer Pane, you can select the columns you want to work with. Power Map then plots the data. A dot represents a record that has this value. When you have selected the geographic columns you want, click Next.

Select Measures and Categories

You can then simply select columns: Measures and categories are automatically detected. The available chart types are Stacked Column, Clustered Column, Bubble, Heat Map, and Region.