Create Reports from Mixpanel Data in Looker Studio

Looker Studio, formerly known as Google Data Studio, empowers users to craft customized reports featuring data visualizations that can be shared with clients while reflecting your brand identity. When combined with CData Connect AI, you gain immediate cloud-to-cloud access to Mixpanel data to create visualizations, dashboards, and more. This article provides step-by-step instructions on establishing a virtual database for Mixpanel and generating reports from Mixpanel data within Looker Studio.

CData Connect AI offers a seamless cloud-to-cloud interface tailored for Mixpanel, making it straightforward to construct reports directly from live Mixpanel data within Looker Studio without the need for data replication. As you create visualizations, Looker Studio generates queries to retrieve data. With its inherent optimized data processing capabilities, CData Connect AI efficiently channels all supported query operations, including filters, JOINs, and more, directly to Mixpanel. This leverages server-side processing to swiftly provide the requested Mixpanel data.

Configure Mixpanel Connectivity for Looker Studio

Connectivity to Mixpanel from Looker Studio is made possible through CData Connect AI. To work with Mixpanel data from Looker Studio, we start by creating and configuring a Mixpanel connection.

1. Log into Connect AI, click Sources, and then click Add Connection

2. Select "Mixpanel" from the Add Connection panel

3. Enter the necessary authentication properties to connect to Mixpanel.

   Start by setting the Profile connection property to the location of the Mixpanel Profile on disk (e.g. C:\profiles\Mixpanel.apip). Next, set the ProfileSettings connection property to the connection string for Mixpanel (see below).

   Mixpanel API Profile Settings

   Obtain Mixpanel service account credentials from your organization settings under Service Accounts, then use the service account username and secret to authenticate.

   
4. Click Save & Test
5. Navigate to the Permissions tab in the Add Mixpanel Connection page and update the User-based permissions.

With the connection configured, you are ready to connect to Mixpanel data from Looker Studio.

Visualize Live Mixpanel Data from Looker Studio

The steps below outline connecting to CData Connect AI from Looker Studio to create a new Mixpanel data source and build a simple visualization from the data.

1. Log into Looker Studio, click data sources, create a new data source, and choose CData Connect AI Connector.

2. Click Authorize and allow access to your Google account.
3. Click Authorize to authenticate with your CData Connect AI instance
4. In the CData Connect AI Connector in Looker Studio select Connections to import from the dropdown and click Next

5. Now select a Connection (e.g. API1) and click Next
6. Select a Table (e.g. Annotations) or use a Custom Query and click Connect to continue
7. If needed, modify columns, click Create Report, and add the data source to the report.

8. Select a visualization style and add it to the report.
9. Select Dimensions and Measures to customize your visualization.

Live Access to Mixpanel Data from Cloud Applications

Now you have a direct, cloud-to-cloud connection to live Mixpanel data from your Looker Studio workbook. You can create more data sources and new visualizations, build reports, and more — all without replicating Mixpanel data.

Try CData Connect AI and get real-time data access to hundreds of SaaS, Big Data, and NoSQL sources directly from your cloud applications.