Explore Geographical Relationships in Short.io Data with Power Map

The CData ODBC Driver for Short.io is easy to set up and use with self-service analytics solutions like Power BI: Microsoft Excel provides built-in support for the ODBC standard. This article shows how to load the current Short.io data into Excel and start generating location-based insights on Short.io data in Power Map.

Create an ODBC Data Source for Short.io

If you have not already, first specify connection properties in an ODBC DSN (data source name). This is the last step of the driver installation. You can use the Microsoft ODBC Data Source Administrator to create and configure ODBC DSNs.

Using API Key Authentication

Short.io uses API Key authentication. To obtain your API key:

1. Log in to your Short.io account
2. Navigate to Settings > Integrations & API > API
3. Click Create API Key and copy your API key

After obtaining the API key, you are ready to connect:

• AuthScheme: Set this to APIKey.
• APIKey: Set this to your Short.io API key obtained from Settings > Integrations & API > API.

Example connection string:

Profile=C:\profiles\ShortIo.apip;AuthScheme=APIKey;ProfileSettings='APIKey=your_api_key';

Available Tables

The Short.io profile provides access to the following tables:

• Domains - Short.io domains associated with the authenticated account
• Links - Short links for a domain
• LinkExpand - Expand a short link by domain and path
• LinksByOriginalUrl - Retrieve multiple short links matching a given original destination URL
• Folders - Link folders within a specific domain
• LinkPermissions - Permission records for a specific link within a domain
• CountryTargeting - Country-based redirect targeting rules for a specific short link
• RegionTargeting - Region-based redirect targeting rules for a specific short link
• Regions - List of available regions/states for a given country code
• DomainStatistics - Aggregated click and traffic statistics for a Short.io domain
• LinkStatistics - Aggregated click and traffic statistics for a specific Short.io link

When you configure the DSN, you may also want to set the Max Rows connection property. This will limit the number of rows returned, which is especially helpful for improving performance when designing reports and visualizations.

When you configure the DSN, you may also want to set the Max Rows connection property. This will limit the number of rows returned, which is especially helpful for improving performance when designing reports and visualizations.

Import Short.io Data into Excel

You can import data into Power Map either from an Excel spreadsheet or from Power Pivot. For a step-by-step guide to use either method to import Short.io data, see the "Using the ODBC Driver" section in the help documentation.

Geocode Short.io Data

After importing the Short.io data into an Excel spreadsheet or into PowerPivot, you can drag and drop Short.io entities in Power Map. To open Power Map, click any cell in the spreadsheet and click Insert -> Map.

In the Choose Geography menu, Power Map detects the columns that have geographic information. In the Geography and Map Level menu in the Layer Pane, you can select the columns you want to work with. Power Map then plots the data. A dot represents a record that has this value. When you have selected the geographic columns you want, click Next.

Select Measures and Categories

You can then simply select columns: Measures and categories are automatically detected. The available chart types are Stacked Column, Clustered Column, Bubble, Heat Map, and Region.