Analyze Short.io Data with Power Pivot

The ODBC protocol is used by a wide variety of Business Intelligence (BI) and reporting tools to get access to different databases. The CData ODBC Driver for Short.io brings the same power and ease of use to Short.io data. This article uses the driver to import Short.io data into Power Pivot.

Connect to Short.io as an ODBC Data Source

If you have not already, first specify connection properties in an ODBC DSN (data source name). This is the last step of the driver installation. You can use the Microsoft ODBC Data Source Administrator to create and configure ODBC DSNs.

Using API Key Authentication

Short.io uses API Key authentication. To obtain your API key:

1. Log in to your Short.io account
2. Navigate to Settings > Integrations & API > API
3. Click Create API Key and copy your API key

After obtaining the API key, you are ready to connect:

• AuthScheme: Set this to APIKey.
• APIKey: Set this to your Short.io API key obtained from Settings > Integrations & API > API.

Example connection string:

Profile=C:\profiles\ShortIo.apip;AuthScheme=APIKey;ProfileSettings='APIKey=your_api_key';

Available Tables

The Short.io profile provides access to the following tables:

• Domains - Short.io domains associated with the authenticated account
• Links - Short links for a domain
• LinkExpand - Expand a short link by domain and path
• LinksByOriginalUrl - Retrieve multiple short links matching a given original destination URL
• Folders - Link folders within a specific domain
• LinkPermissions - Permission records for a specific link within a domain
• CountryTargeting - Country-based redirect targeting rules for a specific short link
• RegionTargeting - Region-based redirect targeting rules for a specific short link
• Regions - List of available regions/states for a given country code
• DomainStatistics - Aggregated click and traffic statistics for a Short.io domain
• LinkStatistics - Aggregated click and traffic statistics for a specific Short.io link

Connect from Power Pivot

Follow the steps below to connect to the DSN in Power Pivot.

1. In Excel, click the Power Pivot Window icon on the Power Pivot tab to open Power Pivot.
2. Launch the Table Import Wizard: Click the Get External Data from Other Data Sources button.
3. Select the OLEDB/ODBC source option.
4. Click Build to open the Data Link Properties dialog.
5. In the Provider tab, select the Microsoft OLEDB Provider for ODBC Drivers option.
6. In the Connection tab, select the Use Data Source Name option and then select the Short.io DSN in the menu.

Select and Filter Tables and Views

Follow the steps below to use the wizard to import Short.io tables. As you use the wizard to select, filter, and sort columns of Short.io tables, Power Pivot generates the query to be executed.

1. After selecting the DSN in the Table Import Wizard, select the option to select from a list of tables.

2. Click Preview & Filter to select specific columns, sort data, and visually build filters. To include or exclude columns, select and clear the option next to the column name.

   To filter based on column values, click the down arrow button next to the column name. In the resulting dialog, select or clear the column values you want to filter. Alternatively, click Number Filters or Text Filters and then select a comparison operator. In the resulting dialog, build the filter criteria.

3. Return to the Select Tables and Views page of the wizard. You can access filters by clicking the Applied Filters link in the Filter Details column.

Import and Filter with SQL

You can also import with an SQL query. The driver supports the standard SQL, allowing Excel to communicate with Short.io APIs.

1. After selecting the DSN in the Table Import Wizard, select the option to write a query.

2. In the SQL Statement box, enter the query. Click Validate to check that the syntax of the query is valid. Click Design to preview the results and adjust the query before import.

   
3. Finish the wizard to import the data for your chosen query.

Refresh On Demand

Connectivity to Short.io APIs enables real-time analysis. To immediately update your workbook with any changes, click Refresh.