Mail & Deploy Scales Enterprise Reporting with Embedded CData Connectors

Mail & Deploy (MaD Reporting GmbH) is a global provider of enterprise reporting software. The tool helps companies automatically turn their data into customized and handy reports (in various formats like PDF, Excel, PowerPoint, CSV) and deliver them proactively to the right people - by email, file, or system - fetching data from leading BI platforms and data systems, including Qlik, Power BI, SQL databases, and Snowflake., Its platform helps mid-sized to large enterprises deliver governed, automated reporting at scale—securely distributing reports, dashboards, and alerts to thousands of users across multiple channels and output formats.

As customer environments became more complex and data ecosystems more diverse, Mail & Deploy needed a scalable way to support new sources without slowing product delivery or increasing long-term maintenance risk. By standardizing connectivity within its platform using CData Embedded Connectors, Mail & Deploy removed a major integration bottleneck and expanded its ability to meet enterprise reporting needs across a rapidly growing range of systems.

The challenge: Keeping pace with customer integration demands without slowing product innovation

As Mail & Deploy expanded into more enterprise environments, customers increasingly expected reporting workflows to pull from a growing range of systems, including cloud platforms, SaaS applications, databases, and enterprise tools. Each customer landscape introduced new requirements, and supporting these consistently became harder as the number and variety of sources increased.

Before CData, Mail & Deploy had no standardized way to deliver new connectivity at scale. Adding support for a new source often meant custom development and testing, followed by long-term maintenance to keep integrations stable as third-party APIs changed. The team also relied on a mix of vendor APIs and workarounds, which led to inconsistent performance, security, and implementation quality across deployments.

Over time, this approach created a compounding bottleneck. Engineering resources were pulled into integration work rather than developing new features, onboarding timelines lengthened when customers introduced new systems, and maintaining existing integrations introduced ongoing technical risk. Mail & Deploy needed a more scalable model for connectivity—one that could expand with customer needs without adding complexity or maintenance burden.

"Before embedding CData, every new data source meant custom development, testing, and ongoing maintenance which slowed innovation and made it harder to meet customer integration demands quickly."

—Angelika Brunner-Zorez, COO, Mail & Deploy

The solution: Standardizing connectivity with CData Embedded Connectors for scalable, governed access

To overcome the growing burden of custom integrations, Mail & Deploy embedded CData Embedded Connectors (ADO.NET) for expanded customer data connectivity within its platform. Several capabilities proved especially critical:

• An extensive connector library enabled rapid expansion into new sources without reengineering the platform for each integration.

• Strong metadata discovery simplified configuration and integration into report generation workflows, while governance and security support ensured customer deployments remained controlled and enterprise ready.

• An embeddable architecture fit seamlessly into Mail & Deploy’s platform, enabling connectivity to be delivered as a core product capability rather than an add-on or custom project.

Implementation was straightforward and efficient: Mail & Deploy was able to get up and running within weeks rather than months. The team began by connecting Power BI, a high-demand system among customers, and used that foundation to expand to additional SQL and enterprise databases. With CData handling connector updates and changes centrally, Mail & Deploy improved time to delivery, reduced maintenance burden, and gained a scalable path to support new customer systems as connectivity needs continue to grow.

"CData removed a major technical bottleneck. We can now offer native access to far more systems without custom development and keep our team focused on innovation instead of plumbing.”

​—Angelika Brunner-Zorez, COO, Mail & Deploy

The outcome: Faster delivery, lower risk, and broader enterprise adoption

Mail & Deploy can now meet complex integration requirements faster and with lower risk, removing a major constraint on how quickly it responds to customer needs. This has helped shorten sales cycles—and by delivering integrations more reliably, it has strengthened long-term customer retention.

Embedded connectivity also reshaped the product’s market position. Mail & Deploy evolved from a Qlik-focused report generation and distribution solution into a connectivity-enabled enterprise reporting platform, significantly expanding supported use cases and addressable markets while enabling customers to scale governed reporting across more systems.

“Since embedding CData, we’ve accelerated development velocity, reduced maintenance effort, and expanded our source coverage well beyond what was possible with custom integrations. We have started with Power BI and are now looking forward to adding more connectors now the infrastructure, processes are in place.”

—Angelika Brunner-Zorez, COO, Mail & Deploy

Enterprise reporting at scale with CData Embedded Connectors

With CData Embedded Connectors integrated into its platform, Mail & Deploy transformed connectivity from a recurring engineering burden into a scalable, governed foundation built into the product. The company was able to expand source coverage faster, reduce maintenance risk, and support enterprise reporting across increasingly complex environments.

Looking ahead, Mail & Deploy is expanding its self-service, automation, and API-driven reporting capabilities with a continued focus on cloud, security, and enterprise governance while extending support into modern cloud stacks, operational systems, and industry-specific platforms. With a dedicated AI roadmap focused on intelligent distribution, alerting, and personalization, Mail & Deploy relies on CData as a strategic integration layer that ensures trusted, consistent data access across diverse enterprise systems without introducing new integration complexity.