Connect Google Analytics to Tableau - Your Data. Instant Insights. Everywhere.
Drive faster decisions with live Google Analytics data in Tableau.
Certified Data Connectivity
Why CData for Google Analytics Tableau Data Connectivity
Empower your teams to make faster, data-driven decisions with live access to Google Analytics — no ETL, no code. Reduce integration overhead, streamline analytics, and extend insights across your organization with high-performance SQL-based connectivity.
Comprehensive Google Analytics Data Access and Discovery
Make Google Analytics Data Tableau-Ready Instantly
Many SaaS and NoSQL sources don't support SQL-like queries, often requiring complex transformation before use in Tableau. The Google Analytics Connector simplifies this by exposing rich metadata for automated data discovery, with intelligent row scanning, type detection, and relationship mapping. It also supports unstructured data, letting you explore your Google Analytics data natively within Tableau's familiar interface—no prep work required.
Powerful Query Capabilities With Native SQL Support
The CData connector enables you to interact with Google Analytics using standard SQL—the language Tableau speaks natively. Whether you're using Tableau's visual query builder or writing Custom SQL, the connector translates your queries to retrieve real-time data from Google Analytics. With comprehensive ANSI-92 SQL support including filtering, GROUP BY, JOINs, and aggregations, you can perform complex analytical queries even in Live Connection mode, joining Google Analytics data with other data sources seamlessly.
Tableau
Google Analytics Connected Everywhere in Tableau
Cloud-based Google Analytics Analytics & Reporting with Tableau Cloud
Connect directly to Google Analytics from Tableau Cloud using CData Connect AI. Create workbooks, build dashboards, and schedule automatic data refreshes—all without on-premises infrastructure. CData Connect AI seamlessly integrates with Tableau Cloud's native capabilities while maintaining the security and governance your organization requires. Learn more: build Google Analytics visualizations with Tableau Cloud.
Native Tableau Desktop & Tableau Server Integration
CData Tableau Connector enable seamless collaboration between Google Analytics, Tableau Desktop and Tableau Server. As Tableau-certified connectors, they provides optimal performance and reliability for enterprise deployments. Available for both Windows and Mac, the connector appears directly in Tableau's native connector gallery for streamlined access to your Google Analytics data.
Learn more:
Publish Connected Google Analytics Reports via Tableau Bridge
Use the CData ODBC/JDBC Driver for Google Analytics to connect from Tableau Desktop, then publish your workbooks and data sources to Tableau Cloud. Our Google Analytics drivers support both Windows and macOS, ensuring consistent connectivity regardless of your platform. Unlike third-party Tableau connectors, ODBC/JDBC drivers fully support publishing to Tableau Cloud.
Learn more:
Clean, shape, and combine Google Analytics Data with Tableau Prep
Build repeatable data preparation flows that connect directly to Google Analytics for consistent, reliable data pipelines. Clean, shape, and combine Google Analytics data using Tableau Prep with the same CData connectors available for Tableau Desktop.
High-Performance Google Analytics Data Connectivity. No ETL Required
Mitigate security & compliance risks vs. other integrations
CData's live Tableau connectivity for Google Analytics overcomes the challenges associated with traditional integration methods like ETL and local data replication. Unlike data replication, live querying enhances security and compliance by eliminating risks such as data staleness, inconsistency, and corruption. It also reduces exposure from overprivileged access and delayed revocation while minimizing the attack surface created by duplicate copies. Additionally, live connectivity simplifies regulatory compliance by ensuring better adherence to data residency, retention policies, and auditability requirements.
Flexible Connection Options: Live or Extract
Tailor your data connection to match your analytics needs:
Extract Mode
- High-speed performance using in-memory processing
- Minimizes load on Google Analytics with scheduled data refreshes
- Access data anytime, even when offline or on the go
Live Mode
- Instant access to real-time data for up-to-the-second insights
- Scales effortlessly, regardless of your local hardware
- Maintains a single source of truth with no data replication, simplifying governance and compliance
Connect Tableau to Google Analytics
Watch the video overview for a first hand look at how easy it is to connect Tableau to live data from Google Analytics with CData.
- Leverage embedded server side push down capabilities to enhance analytics performance for large data sets.
- Extensive schema discovery capabilities for every data source. Explore tables, columns, keys, and other data constructs based on user identity.
- Easily connect Tableau directly with complex data structures through flexible and extensible flattening.
- Deploy Tableau reports that automatically refresh on-prem or to the cloud.
- And more!
Frequent Google Analytics Tableau Connectivity questions
Common questions about integrating Google Analytics with Tableau.
How do I connect Google Analytics to Tableau?
Tableau and Google Analytics integration doesn't have to be difficult. The Google Analytics Tableau Connector enables real-time Google Analytics connectivity, eliminating the need for complex data movement or ETL processes.
How It Works
- Install the Tableau Google Analytics connector and open Tableau.
- Access live data, run SQL queries, and build dynamic dashboards.
- Publish reports to Tableau Server for seamless sharing.
That's all there is to it. With secure, high-performance Tableau Google Analytics integration, CData simplifies Google Analytics bi, analytics and reporting.
Getting Started
Does the Google Analytics Tableau Connector support Tableau Cloud?
Tableau Cloud does not support the deployment of custom connectors. As a result, deploying reports that connect Google Analytics and Tableau cloud is not possible with the CData Tableau connector for Google Analytics.
Instead, Google Analytics Tableau cloud connectivity is possible through CData Connect AI. Connect AI is a SaaS platform that provides real-time access to all your cloud data from Tableau Desktop or Tableau Cloud. No coding, installation, or special skills required.
Where can I find the Tableau Google Analytics connector download?
All of the CData Tableau Connectors for Google Analytics integration are freely available for download online. A 30-day trial of the Tableau Google Analytics download can be found alongside other supported Tableau Google Analytics integration technologies like ODBC, JDBC, ADO.NET, SQL Server SSIS, and more.
What versions of Google Analytics does the Google Analytics Tableau Connector support?
The current connector supports Google Analytics 4 to Tableau integration. The Tableau GA4 Connector provides comprehensive access to all of the Google Analytics measures and dimensions needed for Tableau GA4 integration. In addition, the Google Analytics connector supports a wide number of preconfigured views that dramatically simplify common marketing analytics reporting.
What is the difference between a Tableau Google Analytics Driver and the CData Google Analytics Tableau Connector?
Unlike a Tableau Google Analytics driver, CData offers a native Tableau Google Analytics connector for a seamless and optimized experience. Tableau drivers typically rely on an ODBC or JDBC layer, requiring separate tableau add ins, installation and configuration. A Google Analytics Tableau driver delivered this way can introduce latency due to external driver dependencies. In contrast, CData connectors provide native Tableau analytics connectivity, delivering optimized performance through direct integration.
Ready to get started? Try CData for free today!
Do you want to learn more about how you can use CData to connect Tableau with real-time data from anywhere? Contact us below, and let's talk.
