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ODBC

Google Analytics ODBC Driver

SQL-based access to Google Analytics through ODBC for seamless integration with BI, ETL, and reporting with just a few clicks.

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The Google Analytics ODBC Driver is a powerful tool that allows you to connect with live data from Google Analytics, directly from any applications that support ODBC connectivity. Access Google Analytics data like you would a database - read Google Analytics Traffic, Users, Referrals, Geo, Behavior, etc. through a standard ODBC Driver interface.

Google Analytics

See what you can do with Google Analytics ODBC Driver

Server

SQL Server Linked-Server

Connect to Google Analytics from SQL Server as Linked-Server. You can query Google Analytics from familiar Transact-SQL without need of setting up another application.

Data Integration & ETL

Integrate Google Analytics to your system through popular ETL / EAI tools such as Informatica PowerCenter. Standard SQL and Stored Procedures enable fast delivery of your integration projects.

Reporting & BI

Connect Google Analytics from any ODBC compatible tools:

Desktop

MS Access / Excel / PowerQuery

Your familiar tools can connect to Google Analytics using CData ODBC.

Microsoft Access
Power Query
DBeaver
and more

Google Analytics ODBC Connectivity Features

Work with a relational model of your Google Analytics data based on Dimensions and Metrics
Provides access to a full range of web traffic and analysis data
Powerful metadata querying enables SQL-like access to non-database sources
Push down query optimization pushes SQL operations down to the server whenever possible, increasing performance
Client-side query execution engine, supports SQL-92 operations that are not available server-side
Connect to live Google Analytics data, for real-time data access with the Google Analytics ODBC Driver
Full support for data aggregation and complex JOINs in SQL queries
Secure connectivity through modern cryptography, including TLS 1.2, SHA-256, ECC, etc.
Seamless integration with leading BI, reporting, and ETL tools and with custom applications via the Google Analytics Connector.

Target Service, API

The driver supports Google Analytics 4 (GA4) APIs. The driver provides a relational view of the Google Analytics profiles in your Google account or across your Google Apps domain.

Schema, Data Model

The driver includes tables that contain often-used dimensions and metrics as columns; additionally, you can customize the table schemas or write your own to combine any valid set of dimensions and metrics. The driver exposes the columns available through the Data API (Google Analytics 4) and the Admin API (Google Analytics 4).

Key Objects

Acquisitions, Engagement, Demographics, Monetization views are the basic views that you can use with setting your own dimentions. We also provide a number of pre-defined views such as AcquisitionsSessionSourcereport, EngagementEventsreport etc.

Operations

Standard SQL with SELECT can be used to query the GA4 views by setting StartDate and EndDate in WHERE clause. You can use the strong Server Side Filtering for both OR and AND operators. You can use JOIN, GROUP BY, ORDER BY, UNION and other standard SQL clauses.

Authentication

OAuth is the standard schema to access Google Analytics 4. You can use the embedded OAuth and just connect and authorize access from your browser without creating your custom OAuth Apps. The driver also supports OAuthJWT, GCPInstanceAccount, and AWSWorkloadIdentity.

Specific feature or properties

If you do not set terms, the driver will obtain data for 30 day duration.

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Google Analytics ODBC Driver Download

Robust ODBC access to Google Analytics

Full-featured and consistent SQL access to any supported data source through ODBC

Standards-Compliant ODBC

ODBC 3.8 compliant native protocol based drivers.
Unicode, 32-bit and 64-bit support

Support 32-bit and 64-bit applications and unicode ODBC APIs.
Cross-platform ODBC (Windows/Linux/Mac)

Available for Microsoft Windows, Unix, and Mac (macOS / OS X) platforms.
Certified ODBC Compatibility*

Our drivers undergo extensive testing and are certified to be compatible with leading analytics and reporting applications like Tableau, Microsoft Excel, and many more.
* Please visit our knowledge base to access how-to articles.
Embedded Remoting Capabilities

Our exclusive Remoting feature allows hosting the ODBC connection on a server to enable connections from various clients on any platform (Java, .NET, C++, PHP, Python, etc.), using any standards based technology (ODBC, JDBC, etc.). ODBC Remoting is enabled using the popular MySQL and SQL (TDS) wire protocol server.

String, Date, Numeric SQL Functions

The driver includes a library of 50 plus functions that can manipulate column values into the desired result. Popular examples include Regex, JSON, and XML processing functions.
Collaborative Query Processing

Our drivers enhance the data source's capabilities by additional client-side processing, when needed, to enable analytic summaries of data such as SUM, AVG, MAX, MIN, etc.
Easily Customizable and Configurable

The data model exposed by our ODBC Drivers can easily be customized to add or remove tables/columns, change data types, etc. without requiring a new build. These customizations are supported at runtime using human-readable schema files that are easy to edit.
Enterprise-class Secure Connectivity

Includes standard Enterprise-class security features such as TLS/ SSL data encryption for all client-server communications.
Replication and Caching

Our replication and caching commands make it easy to copy data to local and cloud data stores such as Oracle, SQL Server, Google Cloud SQL, etc. The replication commands include many features that allow for intelligent incremental updates to cached data.

Connect to Google Analytics—empower every team

Management & data consumer
- Easiest way to connect to Google Analytics
- Dashboard / Reports that connect with Google Analytics
- Data drives business, but IT teams are overwhelmed by accessing numerous siloed sources like Google Analytics. CData ODBC Drivers offer the fastest, easiest way to connect Google Analytics to BI tools like SAP BusinessObjects, Crystal Reports, Qlik, or Access.
IT Department
Integrate Google Analytics to your system:
- Custom application integration with SQL
- SQL Server Linked Server
- Informatica PowerCenter
Need to integrate your internal systems with Google Analytics? CData ODBC Drivers let you do it easily—access Google Analytics as a SQL Server Linked Server or connect via tools like Informatica PowerCenter using an SQL-based driver, no extra middleware required.
IT Pro, Infrastructure
- Data Client of your choice
- Excel, MS Access Linked-table, PowerQuery
Still exporting and importing CSVs manually or with scripts? CData ODBC Drivers give you live access to Google Analytics—no middleware or files needed. Use your preferred tools and stay in control of your Google Analytics data.

AI-assisted development with CData CLI

Build Google Analytics integrations faster with AI that understands your schema

Schema-aware AI

CData CLI gives AI coding tools access to your Google Analytics schema. No more guessing table names or column types—AI sees the same metadata in your ODBC Drivers.

Your AI Knows SQL

How to find table names, column names, and how to generate SQL syntax are things that AI knows well from millions of training data. No need for customization, no hallucinations. Your AI acts like a domain specialist to Google Analytics.

More Accurate, More Token-Efficient

With CData CLI's queryable schema detection and highly efficient queries with filters, aggregation, joins with correct pushdown, your AI will achieve more accuracy with less token usage.

Supported AI Coding Tools

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FAQs

Frequently asked Google Analytics ODBC driver questions

Learn more about Google Analytics ODBC drivers for data and analytics integration

Does Google Analytics support ODBC?
Not natively. However, CData offers an ODBC driver for Google Analytics that allows you to connect to Google Analytics data from any ODBC-compliant application, just like you would access a traditional database. This can be useful for tasks like:
- Accessing Google Analytics from applications: Connect to Google Analytics data in popular tools and applications including Microsoft Excel, Tableau, Power BI, and many others.
- Real-time data: You can work with live Google Analytics data within these applications, enabling tasks like reporting and analysis.
- Connecting systems: Build data integrations between Google Analytics and other systems.
The Google Analytics ODBC driver is an ODBC 3.8 compliant native protocol-based driver with comprehensive ANSI SQL-92 support. This means that virtually any application that can connect to data via ODBC, can use the CData ODBC driver for real-time integration. Download a fully functional free trial of the Google Analytics ODBC driver today to get started.
Is there an ODBC driver for Google Analytics?

Yes, the CData ODBC driver for Google Analytics provides universal ODBC data connectivity for Google Analytics. The Google Analytics ODBC driver offers a simple SQL-based layer of abstraction that simplifies real-time data access for users and applications, enabling them to communicate with Google Analytics using a standardized set of functions. Virtually any application on any platform (including Windows, macOS, or *nix) can use the CData ODBC driver for real-time integration.
How do I connect to Google Analytics via ODBC?

Connectivity to Google Analytics via ODBC is easy. First, download and install the Google Analytics ODBC driver. The download page includes separate installers for Windows, macOS, and Unix, so please select the Google Analytics ODBC driver that matches the platform where you intend to use the driver.

Once the installation is complete, navigate to the ODBC driver documentation page. Here, you'll find a wealth of information about the installed driver. The step-by-step instructions for creating a DSN and using it to connect to Google Analytics via ODBC are just the beginning. The documentation also provides extensive configuration details for using the Google Analytics ODBC driver with all your favorite applications and development tools, ensuring you have all the support you need.
Where can I download an ODBC driver for Google Analytics?

All of the CData ODBC drivers, including the Google Analytics ODBC driver are available for download online. To get started, download a fully functional free trial of the Google Analytics ODBC driver today.
How do I install an ODBC driver for Google Analytics?

To install the Google Analytics driver, simply download one of the Google Analytics ODBC driver installers available online. The download page includes separate Windows, macOS, and Unix installers, so please select the Google Analytics ODBC driver that matches the platform where you intend to use the driver. The installers are comprehensive setup utilities that will install all the components required to use the Google Analytics ODBC driver on your system.
Is the Google Analytics ODBC driver 32-bit or 64-bit?

The Google Analytics ODBC driver is available in both 32-bit and 64-bit binaries. The Google Analytics driver installer will allow you to install both options, and you can select the ODBC driver binary that is appropriate for the system where you intend to use the driver.
Does pyODBC work with Google Analytics?

Absolutely. The Google Analytics ODBC driver seamlessly supports pyODBC connectivity. For example, check out this article on our online knowledgebase that demonstrates how you can connect to Google Analytics from PyCharm using pyODBC and the Google Analytics ODBC driver.

However, besides ODBC support, we also provide native Python data connectivity for Google Analytics. To learn more, check out the Google Analytics Python Connector online.
Does the ODBC connector support ARM64 devices?

Yes, our ODBC connector supports ARM64 Windows.