Prepare, Blend, and Analyze Oracle Eloqua Reporting Data in Alteryx Designer (ODBC)

The CData ODBC driver for Oracle Eloqua Reporting enables access to live data from Oracle Eloqua Reporting under the ODBC standard, allowing you work with Oracle Eloqua Reporting data in a wide variety of BI, reporting, and ETL tools and directly, using familiar SQL queries. This article shows how to connect to Oracle Eloqua Reporting data using an ODBC connection in Alteryx Designer to perform self-service BI, data preparation, data blending, and advanced analytics.

The CData ODBC drivers offer unmatched performance for interacting with live Oracle Eloqua Reporting data in Alteryx Designer due to optimized data processing built into the driver. When you issue complex SQL queries from Alteryx Designer to Oracle Eloqua Reporting, the driver pushes supported SQL operations, like filters and aggregations, directly to Oracle Eloqua Reporting and utilizes the embedded SQL engine to process unsupported operations (often SQL functions and JOIN operations) client-side. With built-in dynamic metadata querying, you can visualize and analyze Oracle Eloqua Reporting data using native Alteryx data field types.

Connect to Oracle Eloqua Reporting Data

1. If you have not already done so, provide values for the required connection properties in the data source name (DSN). You can configure the DSN using the built-in Microsoft ODBC Data Source Administrator. This is also the last step of the driver installation. See the "Getting Started" chapter in the Help documentation for a guide to using the Microsoft ODBC Data Source Administrator to create and configure a DSN.
   
   

   Oracle Eloqua Reporting supports the following authentication methods:

   • Basic authentication (User and Password)
   • OAuth 2.0 code grant flow
   • OAuth 2.0 password grant flow

   Basic Authentication (User and Password)

   To perform authentication with a user and password, specify these properties:

   • AuthScheme: Basic.
   • Company: The company name associated with your Oracle Eloqua Reporting account.
   • User: Your login account name.
   • Password: Your login password.

   OAuth Authentication (Code Grant Flow)

   To authenticate with the OAuth code grant flow, you must set AuthScheme to OAuth and create a custom OAuth application. For information about how to create a custom OAuth application, see the Help documentation.

   Then set the following properties:

   • InitiateOAuth: GETANDREFRESH. Used to automatically get and refresh the OAuthAccessToken.
   • OAuthClientId: The client Id assigned when you registered your application.
   • OAuthClientSecret: The client secret that was assigned when you registered your application.
   • CallbackURL: The redirect URI that was defined when you registered your application.

   When you connect, the driver opens Oracle Eloqua Reporting's OAuth endpoint in your default browser. Log in and grant permissions to the application. When the access token expires, the driver refreshes it automatically.

   OAuth Authentication (Password Grant Flow)

   With the OAuth password grant flow, you can use your OAuth application's credentials alongside your user credentials to authenticate without the need to grant permission manually via a browser prompt. You must create an OAuth app (see the Help documentation) to use this authentication method.

   Set the following properties:

   • AuthScheme: OAuthPassword
   • Company: The company's unique identifier.
   • User: Your login account name.
   • Password: Your login password.
   • OAuthClientId: The client Id assigned when you registered your custom OAuth application.
   • OAuthClientSecret: The client secret assigned when you registered your custom OAuth application.

   When you configure the DSN, you may also want to set the Max Rows connection property. This will limit the number of rows returned, which is especially helpful for improving performance when designing reports and visualizations.


2. Open Alteryx Designer and create a new workflow.
3. If your application is set to run in DCM Mode Only by default, you need to change it to DCM Mode Optional to enable the CData ODBC Driver connection:
   1. Open Options > User Settings > Edit User Settings
   2. Set the DCM Mode to "DCM Optional" and SDK Access Mode to "Allow" or "AllowAll"
4. Drag and drop a new input data tool onto the workflow.

5. Click the drop down under Connect a File or Database and select the Data sources tab.

6. Navigate tot he end of the page and click on "ODBC" under "Generic connection"
7. Select the DSN (CData Oracle Eloqua Reporting Source) that you configured for use in Alteryx.

8. In the wizard that opens, drag, and drop the table to be queried in the "Query Builder box." Select the fields by checking the boxes that you wish to include in your query. Where possible, the complex queries generated by the filters and aggregations will be pushed down to Oracle Eloqua Reporting, while any unsupported operations (which can include SQL functions and JOIN operations) will be managed client-side by the CData SQL engine embedded in the connector.


If you wish to further customize your dataset, you can open the SQL Editor and modify the query manually, adding clauses, aggregations, and other operations to ensure that you are retrieving exactly the Oracle Eloqua Reporting data you want .

With the query defined, you are ready to work with Oracle Eloqua Reporting data in Alteryx Designer.

Perform Self-Service Analytics on Oracle Eloqua Reporting Data

You are now ready to create a workflow to prepare, blend, and analyze Oracle Eloqua Reporting data. The CData ODBC Driver performs dynamic metadata discovery, presenting data using Alteryx data field types and allowing you to leverage the Designer's tools to manipulate data as needed and build meaningful datasets. In the example below, you will cleanse and browse data.

1. Add a data cleansing tool to the workflow and check the boxes in Replace Nulls to replace null text fields with blanks and replace null numeric fields with 0. You can also check the box in Remove Unwanted Characters to remove leading and trailing whitespace.

2. Add a browse data tool to the workflow.

3. Click to run the workflow (CTRL+R).

4. Browse your cleansed Oracle Eloqua Reporting data in the results view.

Thanks to built-in, high-performance data processing, you will be able to quickly cleanse, transform, and/or analyze your Oracle Eloqua Reporting data with Alteryx.