Visualize Oracle Eloqua Reporting Data in TIBCO Spotfire through ODBC

Jerod Johnson
Jerod Johnson
Director, Technology Evangelism
The ODBC standard has ubiquitous support and makes self-service business intelligence easy. Use the ODBC Driver to load Oracle Eloqua Reporting data into TIBCO Spotfire.

This article walks you through using the CData ODBC Driver for Oracle Eloqua Reporting in TIBCO Spotfire. You will use the data import wizard to connect to a DSN (data source name) for Salesforce and build on the sample visualizations to create a simple dashboard.

Connect to Oracle Eloqua Reporting as an ODBC Data Source

If you have not already, first specify connection properties in an ODBC DSN (data source name). This is the last step of the driver installation. You can use the Microsoft ODBC Data Source Administrator to create and configure ODBC DSNs.

Oracle Eloqua Reporting supports the following authentication methods:

  • Basic authentication (User and Password)
  • OAuth 2.0 code grant flow
  • OAuth 2.0 password grant flow

Basic Authentication (User and Password)

To perform authentication with a user and password, specify these properties:

  • AuthScheme: Basic.
  • Company: The company name associated with your Oracle Eloqua Reporting account.
  • User: Your login account name.
  • Password: Your login password.

OAuth Authentication (Code Grant Flow)

To authenticate with the OAuth code grant flow, you must set AuthScheme to OAuth and create a custom OAuth application. For information about how to create a custom OAuth application, see the Help documentation.

Then set the following properties:

  • InitiateOAuth: GETANDREFRESH. Used to automatically get and refresh the OAuthAccessToken.
  • OAuthClientId: The client Id assigned when you registered your application.
  • OAuthClientSecret: The client secret that was assigned when you registered your application.
  • CallbackURL: The redirect URI that was defined when you registered your application.

When you connect, the driver opens Oracle Eloqua Reporting's OAuth endpoint in your default browser. Log in and grant permissions to the application. When the access token expires, the driver refreshes it automatically.

OAuth Authentication (Password Grant Flow)

With the OAuth password grant flow, you can use your OAuth application's credentials alongside your user credentials to authenticate without the need to grant permission manually via a browser prompt. You must create an OAuth app (see the Help documentation) to use this authentication method.

Set the following properties:

  • AuthScheme: OAuthPassword
  • Company: The company's unique identifier.
  • User: Your login account name.
  • Password: Your login password.
  • OAuthClientId: The client Id assigned when you registered your custom OAuth application.
  • OAuthClientSecret: The client secret assigned when you registered your custom OAuth application.

When you configure the DSN, you may also want to set the Max Rows connection property. This will limit the number of rows returned, which is especially helpful for improving performance when designing reports and visualizations.

Create Visualizations of Oracle Eloqua Reporting Tables

Follow the steps below to connect to the DSN and create real-time data visualizations:

  1. Click Data -> Add Data ...
  2. Click Other -> Load data with ODBC, OLE DB, or ADO.NET data provider.
  3. In the Data Source Type menu, select ODBC Data Provider and click Configure.
  4. Select the DSN.
  5. Select the tables that you want to add to the dashboard. This example uses . You can also specify an SQL query. The driver supports the standard SQL syntax.
  6. If you want to work with the live data, click the Keep Data Table External option. This option enables your dashboards to reflect changes to the data in real time.

    If you want to load the data into memory and process the data locally, click the Import Data Table option. This option is better for offline use or if a slow network connection is making your dashboard less interactive.

  7. After adding tables, the Recommended Visualizations wizard is displayed. When you select a table, Spotfire uses the column data types to detect number, time, and category columns. This example uses in the Numbers section and in the Categories section.

After adding several visualizations in the Recommended Visualizations wizard, you can make other modifications to the dashboard. For example, you can zoom in on high probability opportunities by applying a filter on the page. To add a filter, click the Filter button. The available filters for each query are displayed in the Filters pane.

Ready to get started?

Download a free trial of the Oracle Eloqua Reporting ODBC Driver to get started:

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Oracle Eloqua Reporting Icon Oracle Eloqua Reporting ODBC Driver

The Oracle Eloqua Reporting ODBC Driver is a powerful tool that allows you to connect with live data from Oracle Eloqua Reporting, directly from any applications that support ODBC connectivity.

Access Oracle Eloqua Reporting data like you would a database - read, write, and update Oracle Eloqua Reporting 0, etc. through a standard ODBC Driver interface.