How to Visualize Mixpanel Data in Python with pandas

The rich ecosystem of Python modules lets you get to work quickly and integrate your systems more effectively. With the CData API Driver for Python, the pandas & Matplotlib modules, and the SQLAlchemy toolkit, you can build Mixpanel-connected Python applications and scripts for visualizing Mixpanel data. This article shows how to use the pandas, SQLAlchemy, and Matplotlib built-in functions to connect to Mixpanel data, execute queries, and visualize the results.

With built-in optimized data processing, the CData Python Connector offers unmatched performance for interacting with live Mixpanel data in Python. When you issue complex SQL queries from Mixpanel, the driver pushes supported SQL operations, like filters and aggregations, directly to Mixpanel and utilizes the embedded SQL engine to process unsupported operations client-side (often SQL functions and JOIN operations).

Connecting to Mixpanel Data

Connecting to Mixpanel data looks just like connecting to any relational data source. Create a connection string using the required connection properties. For this article, you will pass the connection string as a parameter to the create_engine function.

Start by setting the Profile connection property to the location of the Mixpanel Profile on disk (e.g. C:\profiles\Mixpanel.apip). Next, set the ProfileSettings connection property to the connection string for Mixpanel (see below).

Mixpanel API Profile Settings

Obtain Mixpanel service account credentials from your organization settings under Service Accounts, then use the service account username and secret to authenticate.

Follow the procedure below to install the required modules and start accessing Mixpanel through Python objects.

Install Required Modules

Use the pip utility to install the pandas & Matplotlib modules and the SQLAlchemy toolkit:

pip install pandas
pip install matplotlib
pip install sqlalchemy

Be sure to import the module with the following:

import pandas
import matplotlib.pyplot as plt
from sqlalchemy import create_engine

Visualize Mixpanel Data in Python

You can now connect with a connection string. Use the create_engine function to create an Engine for working with Mixpanel data.

engine = create_engine("api:///?Profile=C:\profiles\Mixpanel.apip&ProfileSettings='User=your_service_account_username&Password=your_service_account_secret'")

Execute SQL to Mixpanel

Use the read_sql function from pandas to execute any SQL statement and store the resultset in a DataFrame.

df = pandas.read_sql("SELECT AnnotationId, ProjectId FROM Annotations WHERE Date = '2024-01-15'", engine)

Visualize Mixpanel Data

With the query results stored in a DataFrame, use the plot function to build a chart to display the Mixpanel data. The show method displays the chart in a new window.

df.plot(kind="bar", x="AnnotationId", y="ProjectId")
plt.show()

Free Trial & More Information

Download a free, 30-day trial of the CData API Driver for Python to start building Python apps and scripts with connectivity to Mixpanel data. Reach out to our Support Team if you have any questions.

Full Source Code

import pandas
import matplotlib.pyplot as plt
from sqlalchemy import create_engin

engine = create_engine("api:///?Profile=C:\profiles\Mixpanel.apip&ProfileSettings='User=your_service_account_username&Password=your_service_account_secret'")
df = pandas.read_sql("SELECT AnnotationId, ProjectId FROM Annotations WHERE Date = '2024-01-15'", engine)

df.plot(kind="bar", x="AnnotationId", y="ProjectId")
plt.show()