Prepare, Blend, and Analyze Spotify Data in Alteryx Designer (ODBC)

The CData ODBC driver for Spotify enables access to live data from Spotify under the ODBC standard, allowing you work with Spotify data in a wide variety of BI, reporting, and ETL tools and directly, using familiar SQL queries. This article shows how to connect to Spotify data using an ODBC connection in Alteryx Designer to perform self-service BI, data preparation, data blending, and advanced analytics.

The CData ODBC drivers offer unmatched performance for interacting with live Spotify data in Alteryx Designer due to optimized data processing built into the driver. When you issue complex SQL queries from Alteryx Designer to Spotify, the driver pushes supported SQL operations, like filters and aggregations, directly to Spotify and utilizes the embedded SQL engine to process unsupported operations (often SQL functions and JOIN operations) client-side. With built-in dynamic metadata querying, you can visualize and analyze Spotify data using native Alteryx data field types.

Connect to Spotify Data

1. If you have not already done so, provide values for the required connection properties in the data source name (DSN). You can configure the DSN using the built-in Microsoft ODBC Data Source Administrator. This is also the last step of the driver installation. See the "Getting Started" chapter in the Help documentation for a guide to using the Microsoft ODBC Data Source Administrator to create and configure a DSN.
   
   

   Using OAuth Authentication

   Spotify uses OAuth 2.0 for authentication. You will need to create an application in the Spotify Developer Dashboard to obtain your client credentials.

   Setting Up Your Spotify Application

   1. Visit the Spotify Developer Dashboard.
   2. Log in with your Spotify account and click Create app.
   3. Provide an app name, description, and set a Redirect URI (e.g.,

      http://localhost:33333

      for desktop applications).
   4. Copy your Client ID and Client Secret from the app settings.

   Connection Properties

   After setting the following connection properties, you are ready to connect:

   • AuthScheme: Set this to OAuth.
   • InitiateOAuth: Set this to GETANDREFRESH. You can use InitiateOAuth to manage the process to obtain the OAuthAccessToken.
   • OAuthClientId: Set this to your Spotify application's Client ID.
   • OAuthClientSecret: Set this to your Spotify application's Client Secret.
   • Scope: Set this to the required OAuth scopes (space-separated). The default includes all read scopes needed for the tables in this profile.
   • CallbackURL: Set this to the Redirect URI configured in your Spotify application (e.g., http://localhost:33333).

   Example Connection String

   Profile=C:\profiles\Spotify.apip;AuthScheme=OAuth;InitiateOAuth=GETANDREFRESH;OAuthClientId=your_client_id;OAuthClientSecret=your_client_secret;CallbackURL=http://localhost:33333;
   

   Available OAuth Scopes

   • user-read-private: Read access to user's subscription details and explicit content settings.
   • user-read-email: Read access to user's email address.
   • user-library-read: Read access to a user's saved tracks, albums, episodes, shows, and audiobooks.
   • playlist-read-private: Read access to user's private playlists.
   • playlist-read-collaborative: Read access to collaborative playlists the user follows.
   • user-follow-read: Read access to the list of artists the current user follows.
   • user-read-playback-state: Read access to a user's player state (device, current track, progress).
   • user-read-currently-playing: Read access to a user's currently playing content.
   • user-read-playback-history: Read access to a user's recently played tracks.
   • user-top-read: Read access to a user's top artists and tracks.

   When you configure the DSN, you may also want to set the Max Rows connection property. This will limit the number of rows returned, which is especially helpful for improving performance when designing reports and visualizations.


2. Open Alteryx Designer and create a new workflow.
3. If your application is set to run in DCM Mode Only by default, you need to change it to DCM Mode Optional to enable the CData ODBC Driver connection:
   1. Open Options > User Settings > Edit User Settings
   2. Set the DCM Mode to "DCM Optional" and SDK Access Mode to "Allow" or "AllowAll"
4. Drag and drop a new input data tool onto the workflow.

5. Click the drop down under Connect a File or Database and select the Data sources tab.

6. Navigate tot he end of the page and click on "ODBC" under "Generic connection"
7. Select the DSN (CData Spotify Source) that you configured for use in Alteryx.

8. In the wizard that opens, drag, and drop the table to be queried in the "Query Builder box." Select the fields by checking the boxes that you wish to include in your query. Where possible, the complex queries generated by the filters and aggregations will be pushed down to Spotify, while any unsupported operations (which can include SQL functions and JOIN operations) will be managed client-side by the CData SQL engine embedded in the connector.


If you wish to further customize your dataset, you can open the SQL Editor and modify the query manually, adding clauses, aggregations, and other operations to ensure that you are retrieving exactly the Spotify data you want .

With the query defined, you are ready to work with Spotify data in Alteryx Designer.

Perform Self-Service Analytics on Spotify Data

You are now ready to create a workflow to prepare, blend, and analyze Spotify data. The CData ODBC Driver performs dynamic metadata discovery, presenting data using Alteryx data field types and allowing you to leverage the Designer's tools to manipulate data as needed and build meaningful datasets. In the example below, you will cleanse and browse data.

1. Add a data cleansing tool to the workflow and check the boxes in Replace Nulls to replace null text fields with blanks and replace null numeric fields with 0. You can also check the box in Remove Unwanted Characters to remove leading and trailing whitespace.

2. Add a browse data tool to the workflow.

3. Click to run the workflow (CTRL+R).

4. Browse your cleansed Spotify data in the results view.

Thanks to built-in, high-performance data processing, you will be able to quickly cleanse, transform, and/or analyze your Spotify data with Alteryx.