Visualize Webflow Data in Tableau

The CData ODBC Driver for Webflow enables you to access live Webflow data in business intelligence tools like Tableau. In this article, you will integrate Webflow data into a dashboard that reflects changes to Webflow data in real time.

The CData ODBC drivers offer unmatched performance for interacting with live Webflow data in Tableau due to optimized data processing built into the driver. When you issue complex SQL queries from Tableau to Webflow, the driver pushes supported SQL operations, like filters and aggregations, directly to Webflow and utilizes the embedded SQL engine to process unsupported operations (often SQL functions and JOIN operations) client-side. With built-in dynamic metadata querying, you can visualize and analyze Webflow data using native Tableau data types.

Connect to Webflow as an ODBC Data Source

If you have not already, first specify connection properties in an ODBC DSN (data source name). This is the last step of the driver installation. You can use the Microsoft ODBC Data Source Administrator to create and configure ODBC DSNs.

Authentication

Webflow uses OAuth 2.0 authentication to ensure secure access to sites, CMS collections, e-commerce data, and other resources. This authentication method allows you to securely connect to your Webflow workspace and manage resources with proper authorization.

OAuth 2.0 Setup and Configuration

Step 1: Create a Webflow OAuth Application

To set up OAuth authentication:

1. Visit the Webflow Developer Portal
2. Navigate to "Apps & Integrations" in your Webflow account
3. Click "Register an App" to create a new OAuth application
4. Configure the application name, description, and redirect URI (CallbackURL)
5. Copy the Client ID and Client Secret for use in your connection

Required Connection Properties

• AuthScheme: Set this to OAuth (required)
• OAuthClientId: Client ID from your Webflow OAuth application (required)
• OAuthClientSecret: Client secret from your Webflow OAuth application (required)
• CallbackURL: Redirect URI specified in your OAuth application (required)
• InitiateOAuth: Set to GETANDREFRESH for automatic token management (recommended)

Required OAuth Scopes

The Webflow API Profile requires the following OAuth scopes:

• sites:read - Read access to site information and configuration
• pages:read - Read access to site pages
• cms:read - Read access to CMS collections and items
• forms:read - Read access to forms and form submissions
• assets:read - Read access to media assets and folders
• ecommerce:read - Read access to products, orders, and inventory
• authorized_user:read - Read access to the authorized user

When you configure the DSN, you may also want to set the Max Rows connection property. This will limit the number of rows returned, which is especially helpful for improving performance when designing reports and visualizations.

Add Webflow Data to a Dashboard

1. Click Connect to Data -> More Servers -> Other Databases (ODBC).
   Select the CData Data Source Name (for example: CData API Source).
2. In the Database menu, select CData.
3. In the Table box, enter a table name or click New Custom SQL to enter an SQL query. This article retrieves the Sites table.
4. Drag the table onto the join area. At this point, you can include multiple tables, leveraging the built-in SQL engine to process complex data requests.
5. In the Connection menu, select the Live option, so that you skip loading a copy of the data into Tableau and instead work on real-time data. The optimized data processing native to CData ODBC drivers enables unmatched performance in live connectivity.
6. Click the tab for your worksheet. Columns are listed as Dimensions and Measures, depending on the data type. The CData driver discovers data types automatically, allowing you to leverage the powerful data processing and visualization features of Tableau.
7. Drop the column in the Dimensions pane onto the dashboard. When you select dimensions, Tableau builds a query to the driver. The results are grouped based on that dimension. In Tableau, the raw query is automatically modified as you select dimensions and measures.

8. Drag the column in the Measures field onto the Detail and Color buttons. Tableau executes the following query:

   SELECT , SUM() FROM Sites GROUP BY 
   

   When you select a measure, Tableau executes a command to the driver to calculate a summary function, such as SUM, AVG, etc., on the grouped values. The SQL engine (embedded within the driver) is leveraged to process the aggregation of the data, where needed, providing a seamless experience in Tableau, regardless of the data source.

   To change the summary function, open the menu and select the summary you want in the Measure command.

   

9. You can create other charts using dimensions and measures to build SQL queries visually:

   

With the CData ODBC Driver for Webflow, you get live connectivity to your Webflow data, allowing you to build real-time charts, graphs, and more.