Adobe Analytics Connectors

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ODBC

Adobe Analytics ODBC Driver

SQL-based access to Adobe Analytics through ODBC for seamless integration with BI, ETL, and reporting with just a few clicks.

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The Adobe Analytics ODBC Driver is a powerful tool that allows you to connect with live data from Adobe Analytics, directly from any applications that support ODBC connectivity. Access Adobe Analytics data like you would a database - read Adobe Analytics Metrics, Users, Reports, Segments, etc. through a standard ODBC Driver interface.

Adobe Analytics

See what you can do with Adobe Analytics ODBC Driver

Server

SQL Server Linked-Server

Connect to Adobe Analytics from SQL Server as Linked-Server. You can query Adobe Analytics from familiar Transact-SQL without need of setting up another application.

Data Integration & ETL

Integrate Adobe Analytics to your system through popular ETL / EAI tools such as Informatica PowerCenter. Standard SQL and Stored Procedures enable fast delivery of your integration projects.

Reporting & BI

Connect Adobe Analytics from any ODBC compatible tools:

Desktop

MS Access / Excel / PowerQuery

Your familiar tools can connect to Adobe Analytics using CData ODBC.

Microsoft Access
Power Query
DBeaver
and more

Adobe Analytics ODBC Connectivity Features

Compatible with Adobe Analytics API v2.0
Powerful metadata querying enables SQL-like access to non-database sources
Push down query optimization pushes SQL operations down to the server whenever possible, increasing performance
Client-side query execution engine, supports SQL-92 operations that are not available server-side
Connect to live Adobe Analytics data, for real-time data access with the Adobe Analytics ODBC Driver
Full support for data aggregation and complex JOINs in SQL queries
Secure connectivity through modern cryptography, including TLS 1.2, SHA-256, ECC, etc.
Seamless integration with leading BI, reporting, and ETL tools and with custom applications via the Adobe Analytics Connector.

Target Service, API

The driver connects to Adobe Analytics API 2.0. Web analytics and reporting data.

Schema, Data Model

Models Analytics dimensions and metrics as queryable data. Report-based structure.

Key Objects

Reports, Segments, Metrics, Dimensions, and Calculated Metrics. Analytics data access.

Operations

Read-only queries on analytics data. Complex reports through SQL. Real-time data access.

Authentication

OAuth 2.0 with Adobe IMS. JWT authentication for service accounts.

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Adobe Analytics ODBC Driver Download

Robust ODBC access to Adobe Analytics

Full-featured and consistent SQL access to any supported data source through ODBC

Standards-Compliant ODBC

ODBC 3.8 compliant native protocol based drivers.
Unicode, 32-bit and 64-bit support

Support 32-bit and 64-bit applications and unicode ODBC APIs.
Cross-platform ODBC (Windows/Linux/Mac)

Available for Microsoft Windows, Unix, and Mac (macOS / OS X) platforms.
Certified ODBC Compatibility*

Our drivers undergo extensive testing and are certified to be compatible with leading analytics and reporting applications like Tableau, Microsoft Excel, and many more.
* Please visit our knowledge base to access how-to articles.
Embedded Remoting Capabilities

Our exclusive Remoting feature allows hosting the ODBC connection on a server to enable connections from various clients on any platform (Java, .NET, C++, PHP, Python, etc.), using any standards based technology (ODBC, JDBC, etc.). ODBC Remoting is enabled using the popular MySQL and SQL (TDS) wire protocol server.

String, Date, Numeric SQL Functions

The driver includes a library of 50 plus functions that can manipulate column values into the desired result. Popular examples include Regex, JSON, and XML processing functions.
Collaborative Query Processing

Our drivers enhance the data source's capabilities by additional client-side processing, when needed, to enable analytic summaries of data such as SUM, AVG, MAX, MIN, etc.
Easily Customizable and Configurable

The data model exposed by our ODBC Drivers can easily be customized to add or remove tables/columns, change data types, etc. without requiring a new build. These customizations are supported at runtime using human-readable schema files that are easy to edit.
Enterprise-class Secure Connectivity

Includes standard Enterprise-class security features such as TLS/ SSL data encryption for all client-server communications.
Replication and Caching

Our replication and caching commands make it easy to copy data to local and cloud data stores such as Oracle, SQL Server, Google Cloud SQL, etc. The replication commands include many features that allow for intelligent incremental updates to cached data.

Connect to Adobe Analytics—empower every team

Management & data consumer
- Easiest way to connect to Adobe Analytics
- Dashboard / Reports that connect with Adobe Analytics
- Data drives business, but IT teams are overwhelmed by accessing numerous siloed sources like Adobe Analytics. CData ODBC Drivers offer the fastest, easiest way to connect Adobe Analytics to BI tools like SAP BusinessObjects, Crystal Reports, Qlik, or Access.
IT Department
Integrate Adobe Analytics to your system:
- Custom application integration with SQL
- SQL Server Linked Server
- Informatica PowerCenter
Need to integrate your internal systems with Adobe Analytics? CData ODBC Drivers let you do it easily—access Adobe Analytics as a SQL Server Linked Server or connect via tools like Informatica PowerCenter using an SQL-based driver, no extra middleware required.
IT Pro, Infrastructure
- Data Client of your choice
- Excel, MS Access Linked-table, PowerQuery
Still exporting and importing CSVs manually or with scripts? CData ODBC Drivers give you live access to Adobe Analytics—no middleware or files needed. Use your preferred tools and stay in control of your Adobe Analytics data.

AI-assisted development with CData CLI

Build Adobe Analytics integrations faster with AI that understands your schema

Schema-aware AI

CData CLI gives AI coding tools access to your Adobe Analytics schema. No more guessing table names or column types—AI sees the same metadata in your ODBC Drivers.

Your AI Knows SQL

How to find table names, column names, and how to generate SQL syntax are things that AI knows well from millions of training data. No need for customization, no hallucinations. Your AI acts like a domain specialist to Adobe Analytics.

More Accurate, More Token-Efficient

With CData CLI's queryable schema detection and highly efficient queries with filters, aggregation, joins with correct pushdown, your AI will achieve more accuracy with less token usage.

Supported AI Coding Tools

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FAQs

Frequently asked Adobe Analytics ODBC driver questions

Learn more about Adobe Analytics ODBC drivers for data and analytics integration

Does Adobe Analytics support ODBC?
Not natively. However, CData offers an ODBC driver for Adobe Analytics that allows you to connect to Adobe Analytics data from any ODBC-compliant application, just like you would access a traditional database. This can be useful for tasks like:
- Accessing Adobe Analytics from applications: Connect to Adobe Analytics data in popular tools and applications including Microsoft Excel, Tableau, Power BI, and many others.
- Real-time data: You can work with live Adobe Analytics data within these applications, enabling tasks like reporting and analysis.
- Connecting systems: Build data integrations between Adobe Analytics and other systems.
The Adobe Analytics ODBC driver is an ODBC 3.8 compliant native protocol-based driver with comprehensive ANSI SQL-92 support. This means that virtually any application that can connect to data via ODBC, can use the CData ODBC driver for real-time integration. Download a fully functional free trial of the Adobe Analytics ODBC driver today to get started.
Is there an ODBC driver for Adobe Analytics?

Yes, the CData ODBC driver for Adobe Analytics provides universal ODBC data connectivity for Adobe Analytics. The Adobe Analytics ODBC driver offers a simple SQL-based layer of abstraction that simplifies real-time data access for users and applications, enabling them to communicate with Adobe Analytics using a standardized set of functions. Virtually any application on any platform (including Windows, macOS, or *nix) can use the CData ODBC driver for real-time integration.
How do I connect to Adobe Analytics via ODBC?

Connectivity to Adobe Analytics via ODBC is easy. First, download and install the Adobe Analytics ODBC driver. The download page includes separate installers for Windows, macOS, and Unix, so please select the Adobe Analytics ODBC driver that matches the platform where you intend to use the driver.

Once the installation is complete, navigate to the ODBC driver documentation page. Here, you'll find a wealth of information about the installed driver. The step-by-step instructions for creating a DSN and using it to connect to Adobe Analytics via ODBC are just the beginning. The documentation also provides extensive configuration details for using the Adobe Analytics ODBC driver with all your favorite applications and development tools, ensuring you have all the support you need.
Where can I download an ODBC driver for Adobe Analytics?

All of the CData ODBC drivers, including the Adobe Analytics ODBC driver are available for download online. To get started, download a fully functional free trial of the Adobe Analytics ODBC driver today.
How do I install an ODBC driver for Adobe Analytics?

To install the Adobe Analytics driver, simply download one of the Adobe Analytics ODBC driver installers available online. The download page includes separate Windows, macOS, and Unix installers, so please select the Adobe Analytics ODBC driver that matches the platform where you intend to use the driver. The installers are comprehensive setup utilities that will install all the components required to use the Adobe Analytics ODBC driver on your system.
Is the Adobe Analytics ODBC driver 32-bit or 64-bit?

The Adobe Analytics ODBC driver is available in both 32-bit and 64-bit binaries. The Adobe Analytics driver installer will allow you to install both options, and you can select the ODBC driver binary that is appropriate for the system where you intend to use the driver.
Does pyODBC work with Adobe Analytics?

Absolutely. The Adobe Analytics ODBC driver seamlessly supports pyODBC connectivity. For example, check out this article on our online knowledgebase that demonstrates how you can connect to Adobe Analytics from PyCharm using pyODBC and the Adobe Analytics ODBC driver.

However, besides ODBC support, we also provide native Python data connectivity for Adobe Analytics. To learn more, check out the Adobe Analytics Python Connector online.
Does the ODBC connector support ARM64 devices?

Yes, our ODBC connector supports ARM64 Windows.