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Visualize Adobe Analytics Data in Tableau

The CData ODBC driver for Adobe Analytics enables you integrate Adobe Analytics data into Tableau dashboards.

The CData ODBC Driver for Adobe Analytics enables you to access live Adobe Analytics data in business intelligence tools like Tableau. In this article, you will integrate Adobe Analytics data into a dashboard that reflects changes to Adobe Analytics data in real time.

The CData ODBC drivers offer unmatched performance for interacting with live Adobe Analytics data in Tableau due to optimized data processing built into the driver. When you issue complex SQL queries from Tableau to Adobe Analytics, the driver pushes supported SQL operations, like filters and aggregations, directly to Adobe Analytics and utilizes the embedded SQL engine to process unsupported operations (often SQL functions and JOIN operations) client-side. With built-in dynamic metadata querying, you can visualize and analyze Adobe Analytics data using native Tableau data types.

Connect to Adobe Analytics as an ODBC Data Source

If you have not already, first specify connection properties in an ODBC DSN (data source name). This is the last step of the driver installation. You can use the Microsoft ODBC Data Source Administrator to create and configure ODBC DSNs.

Adobe Analytics uses the OAuth authentication standard. To authenticate using OAuth, you will need to create an app to obtain the OAuthClientId, OAuthClientSecret, and CallbackURL connection properties. See the "Getting Started" section of the help documentation for a guide.

Retrieving GlobalCompanyId

GlobalCompanyId is a required connection property. If you do not know your Global Company ID, you can find it in the request URL for the users/me endpoint on the Swagger UI. After logging into the Swagger UI Url, expand the users endpoint and then click the GET users/me button. Click the Try it out and Execute buttons. Note your Global Company ID shown in the Request URL immediately preceding the users/me endpoint.

Retrieving Report Suite Id

Report Suite ID (RSID) is also a required connection property. In the Adobe Analytics UI, navigate to Admin -> Report Suites and you will get a list of your report suites along with their identifiers next to the name.

After setting the GlobalCompanyId, RSID and OAuth connection properties, you are ready to connect to Adobe Analytics.

When you configure the DSN, you may also want to set the Max Rows connection property. This will limit the number of rows returned, which is especially helpful for improving performance when designing reports and visualizations.

Add Adobe Analytics Data to a Dashboard

  1. Click Connect to Data -> More Servers -> Other Databases (ODBC).
    Select the CData Data Source Name (for example: CData AdobeAnalytics Source).
  2. In the Database menu, select CData.
  3. In the Table box, enter a table name or click New Custom SQL to enter an SQL query. This article retrieves the AdsReport table.
  4. Drag the table onto the join area. At this point, you can include multiple tables, leveraging the built-in SQL engine to process complex data requests.
  5. In the Connection menu, select the Live option, so that you skip loading a copy of the data into Tableau and instead work on real-time data. The optimized data processing native to CData ODBC drivers enables unmatched performance in live connectivity.
  6. Click the tab for your worksheet. Columns are listed as Dimensions and Measures, depending on the data type. The CData driver discovers data types automatically, allowing you to leverage the powerful data processing and visualization features of Tableau.
  7. Drop the Page column in the Dimensions pane onto the dashboard. When you select dimensions, Tableau builds a query to the driver. The results are grouped based on that dimension. In Tableau, the raw query is automatically modified as you select dimensions and measures.
  8. Drag the PageViews column in the Measures field onto the Detail and Color buttons. Tableau executes the following query:

    SELECT Page, SUM(PageViews) FROM AdsReport GROUP BY Page

    When you select a measure, Tableau executes a command to the driver to calculate a summary function, such as SUM, AVG, etc., on the grouped values. The SQL engine (embedded within the driver) is leveraged to process the aggregation of the data, where needed, providing a seamless experience in Tableau, regardless of the data source.

    To change the summary function, open the PageViews menu and select the summary you want in the Measure command.

  9. You can create other charts using dimensions and measures to build SQL queries visually:

With the CData ODBC Driver for Adobe Analytics, you get live connectivity to your Adobe Analytics data, allowing you to build real-time charts, graphs, and more.