The Marketo ADO.NET Data Provider enables user to easily connect to Marketo data from .NET applications. Rapidly create and deploy powerful .NET applications that integrate with Marketo marketing automation data including Leads, Opportunities, Channels, Campaigns, and more!
Marketo .NET Connectivity Features
- Work with SOAP and REST objects
- Includes support for custom activities and objects
- Supports both Bulk Extract and Bulk Import via Marketo REST API
- Powerful metadata querying enables SQL-like access to non-database sources
- Push down query optimization pushes SQL operations down to the server whenever possible, increasing performance
- Client-side query execution engine, supports SQL-92 operations that are not available server-side
- Connect to live Marketo data, for real-time data access with the Marketo ODBC Driver
- Full support for data aggregation and complex JOINs in SQL queries
- Secure connectivity through modern cryptography, including TLS 1.2, SHA-256, ECC, etc.
- Seamless integration with leading BI, reporting, and ETL tools and with custom applications via the Marketo Connector.
Target Service, API
The driver supports both Marketo REST API version 1. Provides comprehensive access to Marketo marketing automation platform. SOAP API is not supported in the newest version of the driver.
Schema, Data Model
Models Marketo data as relational tables with dynamic metadata discovery. The driver automatically detects available objects like Leads, Activities, Campaigns, and custom objects.
Key Objects
Leads, Contacts, Opportunities, Activities, Campaigns, Programs, Channels, Email Templates, Landing Pages, Forms, Custom Objects, and Lists. Full access to Marketo marketing automation objects.
Operations
Full SQL-92 compliant operations including SELECT, INSERT, UPDATE, DELETE. Supports complex queries with JOINs, aggregations, and filtering. Query optimization pushes operations to Marketo when possible. Bulk operations supported through Bulk API when enabled.
Authentication
For REST API: Requires OAuthClientId, OAuthClientSecret, and RESTEndpoint. The authentication uses Marketo Admin credentials.
See what you can do with Marketo ADO.NET provider
Use Marketo from SQL Server Analysis Service (SSAS) multi-dimensional cubes. Keep your analytical data modeling and access to any source including cloud and on-premises.
The Marketo ADO.NET Provider allows developers to build applications that connect to Marketo using familiar SQL and Entity Framework. Integrate Marketo to your mission -critical applications or create easy side-by-side applications.
You can connect from ADO.NET compliant low-code development tools:
You can connect Marketo from .NET-based reporting and analytics tools:
Standard ADO.NET Access to Marketo
The Marketo ADO.NET Provider offers the most natural way to access Marketo data from any .NET application. Simply use Marketo Data Provider objects to connect and access data just as you would access any traditional database. You will be able to use the Marketo Data Provider through Visual Studio Server Explorer, in code through familiar classes, and in data controls like DataGridView, GridView, DataSet, etc.
The CData ADO.NET Provider for Marketo hides the complexity of accessing data and provides additional powerful security features, smart caching, batching, socket management, and more.
Working with DataAdapters, DataSets, DataTables, etc.
The Marketo Data Provider has the same ADO.NET architecture as the native .NET data providers for SQL Server and OLEDB, including: MarketoConnection, MarketoCommand, MarketoDataAdapter, MarketoDataReader, MarketoDataSource, MarketoParameter, etc. Because of this you can now access Marketo data in an easy, familiar way.
For example:
using (MarketoConnection conn = new MarketoConnection("...")) {
string select = "SELECT * FROM Leads";
MarketoCommand cmd = new MarketoCommand(select, conn);
MarketoDataAdapter adapter = new MarketoDataAdapter(cmd);
using (adapter) {
DataTable table = new DataTable();
adapter.Fill(table);
...
}
}
More Than Read-Only: Full Update/CRUD Support
Marketo Data Provider goes beyond read-only functionality to deliver full support for Create, Read, Update, and Delete operations (CRUD). Your end-users can interact with the data presented by the Marketo Data Provider as easily as interacting with a database table.
using (MarketoConnection connection = new MarketoConnection(connectionString)) {
MarketoDataAdapter dataAdapter = new MarketoDataAdapter(
"SELECT Id, Where FROM Leads", connection);
dataAdapter.UpdateCommand = new MarketoCommand(
"UPDATE Leads SET Where = @Where " +
"WHERE Id = @ID", connection);
dataAdapter.UpdateCommand.Parameters.AddWithValue("@Where", "Where");
dataAdapter.UpdateCommand.Parameters.AddWithValue("@Id", "80000173-1387137645");
DataTable LeadsTable = new DataTable();
dataAdapter.Fill(LeadsTable);
DataRow firstrow = LeadsTable.Rows[0];
firstrow["Where"] = "New Location";
dataAdapter.Update(LeadsTable);
}
ADO.NET Provider Performance
With traditional approaches to remote access, performance bottlenecks can spell disaster for applications. Regardless if an application is created for internal use, a commercial project, web, or mobile application, slow performance can rapidly lead to project failure. Accessing data from any remote source has the potential to create these problems. Common issues include:
- Network Connections - Slow network connections and latency issues are common in mobile applications.
- Service Delays - Delays due to service interruptions, resulting in server hardware or software updates.
- Large Data - Intentional or unintentional requests for large amounts of data.
- Disconnects - Complete loss of network connectivity.
The CData ADO.NET Provider for Marketo solves these issues by supporting powerful smart caching technology that can greatly improve the performance and dramatically reduce application bottlenecks.
Smart Caching
Smart caching is a configurable option that works by storing queried data into a local database. Enabling smart caching creates a persistent local cache database that contains a replica of data retrieved from the remote source. The cache database is small, lightweight, blazing-fast, and it can be shared by multiple connections as persistent storage.
Caching with our ADO.NET Providers is highly configurable, including options for:
- Auto Cache - Maintain an automatic local cache of data on all requests. The provider will automatically load data into the cache database each time you execute a SELECT query. Each row returned by the query will be inserted or updated as necessary into the corresponding table in the cache database.
- Explicit Cache - Cache only on demand. Developers decide exactly what data gets stored in the cache and when it is updated. Explicit caching provides full control over the cache contents by using explicit execution of CACHE statements.
- No Cache - All requests access only live data and no local cache file is created.
This powerful caching functionality increases application performance and allows applications to disconnect and continue limited functioning without writing code for additional local storage and/or data serialization/deserialization.
More information about ADO.NET Provider caching and best caching practices is available in the included help files.
Visual Studio Integration & Server Explorer
Working with the new Marketo ADO.NET Provider is easy. As a fully-managed .NET Data Provider, the Marketo Data Provider integrates seamlessly with the Visual Studio development environment as well as any .NET application.
As an ADO.NET Data Provider, Marketo ADO.NET Provider can be used to access and explore Marketo data directly from the Visual Studio Server Explorer.
It's easy. As a standard ADO.NET adapter, developers can connect the Server Explorer to Marketo ADO.NET Provider just like connecting to any standard database.
- Add a new Data Connection from the Server Explorer and select the Marketo Data Source
- Configure the basic connection properties to access your Marketo account data.
Explore all of the data available! Marketo ADO.NET Provider makes it easy to access live Marketo data from Visual Studio.
- After configuring the connection, explore the feeds, views, and services provided by the Marketo Data Source.
- These constructs return live Marketo data that developers can work with directly from within Visual Studio!
Developer Integration: Databind to Marketo
Connecting Web, Desktop, and Mobile .NET applications with Marketo is just like working with SQL Server. It is even possible to integrate Marketo ADO.NET Provider into applications without writing code.
Developers are free to access the Marketo ADO.NET Provider in whatever way they like best. Either visually through the Visual Studio Winforms or Webforms designers, or directly through code.
- Developers can connect the Marketo Data Source directly to form components by configuring the object's smart
tags.
- Add a new Data Connection from the Server Explorer and select the Marketo Data Source. Then, select the
feed, view, or services you would like to connect the object to.
Done! It's just like connecting to SQL Server.
- Once the object is bound to the data source, applications can easily interact with Marketo data with full
read/write (CRUD) support.
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