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Connect Marketo to Power BI - Enterprise Data Analytics, Real-time Insights, Anywhere.
Certified Data Connectivity
For Power BI Desktop & Server Deployment
Connect to live Marketo data from Power BI Desktop, Server, & On-prem Gateway. Includes Direct Query support.
For Power BI Service (Cloud) Deployment
Marketo integration with cloud-based Power BI Service.
Why CData for Marketo Power BI Connectivity
Break free from data loading limitations and on-premises restrictions of Marketo reporting in Power BI. Easily connect Microsoft Power BI with live Marketo data for up-to-date visual analysis and reporting.
High-performance Marketo Connectivity
Eliminate Marketo performance & query speed issues in minutes
Large datasets often slow down reports and dashboards in Power BI due to its in-memory model. However, CData's Power BI Connector for Marketo overcomes these challenges with advanced query optimization and Direct Query support. By leveraging Direct Query, you can avoid loading your entire Marketo dataset into local memory and instead benefit from efficient server-side processing.
Breakthrough Power BI data volume and storage limits
Power BI Pro imposes a 1GB dataset size limit, and even Premium workspaces have constraints on query performance. The CData Power BI Connector supports Direct Query, reducing the amount of data retrieved when analyzing Marketo data. Instead of loading the entire Marketo dataset, only the necessary subset of query results is returned for your reports, optimizing performance and efficiency.
Microsoft Power BI
Comprehensive Marketo data and metadata discovery
Find the Marketo data you need for reports — fast and easy.
The Marketo Connector provides full access to both data and metadata, enabling efficient automated data exploration and discovery. It features intelligent row scanning, type detection, relationship mapping, and support for unstructured data. These capabilities allow Power BI to recognize data fields without the need for casting or conversion, making it easier and faster for users to create meaningful reports.
Simplify report development with SQL-like querying
Certain data sources, such as Marketo and other NoSQL databases, lack native support for SQL-like queries, often requiring data transformation before use in Power BI. CData simplifies this process with a built-in SQL transformation layer that automatically translates SQL queries into real-time data source calls. This enables seamless Marketo integration, making it as straightforward as connecting to a traditional relational database.
Live Marketo reporting. No ETL Required
Mitigate security & compliance risks vs. other integrations
CData's live Power BI connectivity for Marketo overcomes the challenges associated with traditional integration methods like ETL and local data replication. Unlike data replication, live querying enhances security and compliance by eliminating risks such as data staleness, inconsistency, and corruption. It also reduces exposure from overprivileged access and delayed revocation while minimizing the attack surface created by duplicate copies. Additionally, live connectivity simplifies regulatory compliance by ensuring better adherence to data residency, retention policies, and auditability requirements.
Native Power BI Gateway and Power Platform support
Marketo Power BI Connector supports the use from Power BI Gateway. Power BI on-premises gateway allows publish and auto-refresh the data set in your Power BI Desktop to Power BI cloud and other Microsoft Power Platform services such as Power Apps and Power Automate.
Cloud-to-cloud integration with auto-refresh
Sometimes setting up Power BI Gateway is not an option. IT departments often resist installing the Power BI on-premises gateway due to security concerns over data access and credential storage. They may also be reluctant because of the added maintenance burden and potential network vulnerabilities.
CData Connect Cloud transforms Marketo data connectivity by removing the need for a local gateway. This enables Power BI service users to refresh data seamlessly within Power BI, ensuring they always work with the latest Marketo data. While it doesn't yet support Direct Query mode, CData Connect Cloud is the ideal choice for deploying auto-refreshing Power BI reports in the cloud.
Connect Power BI to Marketo
Watch the video overview for a first hand look at how easy it is to connect Power BI to live data from Marketo with CData.
- Leverage Direct Query capabilities to enhance analytics performance for large Marketo data sets.
- Extensive schema discovery capabilities for every data source. Explore tables, columns, keys, and other data constructs based on user identity.
- Easily connect Power BI directly with complex data structures through flexible and extensible flattening.
- Deploy Power BI reports that automatically refresh on-prem or to the cloud.
- And more!
Frequent Marketo Power BI Connectivity questions
Common questions about integrating Marketo with Microsoft Power BI.
Does Marketo support Power BI?
Marketo doesn't natively integrate with Power BI, but CData Power BI Connectors for Marketo enable seamless Marketo analytics and reporting. Our connectors provide real-time, direct access to Marketo data in Power BI, allowing you to build dynamic dashboards without complex ETL processes. With CData, you get secure, high-performance connectivity for better insights.
How do I connect to Marketo from Power BI?
Moving data from Marketo to Power BI doesn't have to be difficult. The Marketo Power BI Connector enables real-time, direct Power BI Marketo connectivity, eliminating complex ETL.
How It Works
- Install the PowerBI Marketo connector and open Power BI Desktop.
- Connect via Get Data > More > CData Marketo using your credentials to connect Marketo and Power BI.
- Access live data, run SQL queries, and build dynamic dashboards.
- Publish reports to Power BI Service for seamless sharing.
That's all there is to it. With secure, high-performance Power BI Marketo integration, CData simplifies Marketo bi, analytics and reporting. For more information, read the Power BI Marketo Connector getting started guide.
What are the advantages of using the CData Marketo data Connector for Power BI?
The CData Marketo Connector offers key advantages for seamless Marketo Power BI integration:
- Marketo Real-Time Analytics (DirectQuery): Live, direct query access to Marketo data in Power BI eliminates extracts and refreshes. This is especially powerful for working with large Marketo datasets, as it allows you to analyze massive amounts of data without the limitations of in-memory processing. DirectQuery ensures your reports always reflect the latest Marketo information.
- Performance & Scalability: Optimized queries ensure fast data retrieval and handle growing data volumes efficiently. Even with massive datasets, the CData connectors make Marketo PowerBI integration fast and reliable.
- Comprehensive Data Access: The Marketo BI connector provides comprehensive access to Marketo Data and Marketo metadata, empowering you to understand the structure of your data and build more robust and accurate reports. This deep Marketo metadata integration simplifies data discovery and ensures your Power BI reports accurately reflect the meaning and context of your Marketo data.
- Enterprise-Grade Security: The Marketo PowerBI connector supports modern security standards and enterprise authentication methods, making it easier to comply with security policies.
Ultimately, the Marketo to Power BI connector delivers fast, secure, and customizable access to Marketo in Power BI for analytics and reporting.
How does the CData Marketo connector work with Power BI Service?
Yes, all of our connectors support connecting Microsoft Power BI and Marketo integration from Power BI Service by using the Microsoft Power BI Gateway. Instructions for installing and configuring the Power BI Gateway are available in the online Marketo help file.
Alternatively, for customers unable to use the Microsoft Power BI Gateway should consider the CData Connect Cloud Power BI Client for real-time integration with Marketo. With CData Connect Cloud, there is no need to install individual connectors in order to connect Power BI to Marketo. Easily build visualizations in Power BI that are powered by live data, without installing any new software or 3rd party connectors.
Find out more about connecting Marketo to Power BI Service.
Where can I download the Marketo Connector for Power BI?
All of the CData Power BI Connectors for PowerBI Marketo integration are freely available for download online. A 30-day trial of the Marketo Connector download can be found alongside other supported Marketo integration technologies like ODBC, JDBC, ADO.NET, SQL Server SSIS, and more.
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Do you want to learn more about how you can use CData to connect Microsoft Power BI with real-time data from anywhere? Contact us below, and let's talk.
