Build Typeform Visualizations in Tableau Desktop

Jerod Johnson
Jerod Johnson
Director, Technology Evangelism
Use CData Connect AI to connect to live Typeform data and build visualizations in Tableau.

Tableau is a visual analytics platform transforming the way businesses use data to solve problems. When paired with CData Connect AI, you get instant, cloud-to-cloud access to Typeform data for visualizations, dashboards, and more. This article shows how to connect to Typeform and build visualizations from Typeform data in Tableau.

CData Connect AI provides a pure SQL Server, cloud-to-cloud interface for Typeform, allowing you to easily build visualizations from live Typeform data in Tableau without installing connectors. As you build visualizations, Tableau generates SQL queries to gather data. Using optimized data processing out of the box, CData Connect AI pushes all supported SQL operations (filters, JOINs, etc) directly to Typeform, leveraging server-side processing to quickly return Typeform data.

Configure Typeform Connectivity for Tableau

Connectivity to Typeform from Tableau is made possible through CData Connect AI. To work with Typeform data from Tableau, we start by creating and configuring a Typeform connection.

  1. Log into Connect AI, click Sources, and then click Add Connection
  2. Adding a Connection
  3. Select "Typeform" from the Add Connection panel
  4. Selecting a data source
  5. Enter the necessary authentication properties to connect to Typeform.

    Start by setting the Profile connection property to the location of the TypeForm Profile on disk (e.g. C:\profiles\TypeForm.apip). Next, set the ProfileSettings connection property to the connection string for TypeForm (see below).

    TypeForm API Profile Settings

    Authentication to TypeForm uses the OAuth standard.

    To authenticate to TypeForm, you must first register and configure an OAuth application with TypeForm here: https://admin.typeform.com/account#/section/tokens. Your app will be assigned a client ID and a client secret which can be set in the connection string. More information on setting up an OAuth application can be found at https://developer.typeform.com/get-started/.

    Note that there are several different use scenarios which all require different redirect URIs:

    • CData Desktop Applications: CData desktop applications (Sync, API Server, ArcESB) accept OAuth tokens at /src/oauthCallback.rst. The host and port is the same as the default port used by the application. For example, if you use http://localhost:8019/ to access CData Sync then the redirect URI will be http://localhost:8019/src/oauthCallback.rst.
    • CData Cloud Applications: CData cloud applications are similar to their desktop counterparts. If you access Connect AI at https://1.2.3.4/ then you should use the redirect https://1.2.3.4/src/oauthCallback.rst.
    • Desktop Application: When using a desktop application, the URI https://localhost:33333 is recommended.
    • Web Application: When developing a web application using the driver, use your own URI here such as https://my-website.com/oauth.

    After setting the following connection properties, you are ready to connect:

    • AuthScheme: Set this to OAuth.
    • InitiateOAuth: Set this to GETANDREFRESH. You can use InitiateOAuth to manage the process to obtain the OAuthAccessToken.
    • OAuthClientId: Set this to the Client Id that is specified in your app settings.
    • OAuthClientSecret: Set this to Client Secret that is specified in your app settings.
    • CallbackURL: Set this to the Redirect URI you specified in your app settings.
    Configuring a connection (Salesforce is shown)
  6. Click Save & Test
  7. Navigate to the Permissions tab in the Add Typeform Connection page and update the User-based permissions. Updating permissions

Add a Personal Access Token

When connecting to Connect AI through the REST API, the OData API, or the Virtual SQL Server, a Personal Access Token (PAT) is used to authenticate the connection to Connect AI. It is best practice to create a separate PAT for each service to maintain granularity of access.

  1. Click on the Gear icon () at the top right of the Connect AI app to open the settings page.
  2. On the Settings page, go to the Access Tokens section and click Create PAT.
  3. Give the PAT a name and click Create. Creating a new PAT
  4. The personal access token is only visible at creation, so be sure to copy it and store it securely for future use.

With the connection configured and a PAT generated, you are ready to connect to Typeform data from Tableau.

Visualize Live Typeform Data in Tableau

To establish a connection from Tableau Desktop to the CData Connect AI Virtual SQL Server, follow these steps.

  1. In Tableau Desktop, open a new book. Under To a Server, select More, then Microsoft SQL Server. Selecting Microsoft SQL Server as the connection type.
  2. Enter your credentials:
    • Server: enter the Virtual SQL Server endpoint and port separated by a comma: tds.cdata.com,14333
    • Database: enter the Connection Name of the CData Connect AI data source you want to connect to (for example, API1).
    • Authentication: select Use a specific username and password.
    • Username: enter your CData Connect AI username. This is displayed in the top-right corner of the CData Connect AI interface. For example, [email protected].
    • Password: enter the PAT you previously generated.
    • Require SSL: leave this selected.
    Configuring the connection to the Virtual SQL Server API.
  3. Click Sign In.
  4. Select the Database (Connect AI connection) you wish to work with and opt for a Live or Extract Connection type.
  5. Select the table(s) you wish to visualize. If you select multiple tables, define the relationship between the tables using the appropriate columns. Selecting tables to visualize (Salesforce is shown)
  6. Select the fields to visualize. Visualizing live data (Salesforce is shown).

Real-Time Access to Typeform Data from Data Applications

At this point, you have a direct, cloud-to-cloud connection to live Typeform data from your Tableau workbook. You can create new visualizations, build dashboards, and more. For more information on gaining live access to data from more than 100 SaaS, Big Data, and NoSQL sources from applications like Tableau, refer to our Connect AI page.

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