Use AI to interact with your CRM

Give your AI assistant live, governed access to your go-to-market stack so your teams get visibility into their data and help with their administrative tasks.

Works with
Connects to SharePoint
Why us

The only data layer that gives an AI assistant live, read-and-write access to the whole GTM stack so every rep works their own book of business through the assistant they already use.


Your pipeline answers are scattered across tabs

When answering one question means digging through tabs and logging the work by hand, your team is slowed down in a market that's speeding up. CData connects all your GTM systems so your AI can provide live insights and take action across the stack.

The GTM stack today

Swivel-chair, by hand
Rep's
question
#47
Tabs & re-keying
stuck here
Source
systems
  • Dig through tabs to answer one question about an account
  • Log calls and update records by hand after the fact
  • Single-app CRM AI sees only its own app
  • Generic connectors miss the custom objects your CRM runs on

With Connect AI

Turnaround: seconds
AI assistant Any MCP-enabled
AI tool
live & governed
Source systems CRM, marketing, warehouse and docs
  • Ask about an account, get a live answer in chat
  • The copilot writes back, so records stay current
  • Each rep sees only their own book of business
  • One governed layer across CRM, marketing, warehouse, and docs—each team's assistant scoped to its own workspace

A copilot for the whole GTM stack

CData Connect AI lets reps ask and act through the assistant they already use, with the governance, security, and controls that let IT connect AI to the CRM.

For sales and marketing teams

Ask about the pipeline, then let the copilot act on it


The CRM in the rep's chat

Ask "what's open on this account, and when did we last talk?" and get a live answer from Salesforce, HubSpot, or Dynamics without leaving the conversation.

From asking to acting

The copilot writes back: it updates records, logs activity, and drafts outreach, so the CRM stays current instead of decaying.

In the assistant you already use

The same governed layer serves Claude, Copilot, and ChatGPT, so every team works the same way in the assistant it already uses.

For IT and platform owners

The layer that lets you open the CRM to AI


Every rep, their own permissions

Each user's own CRM permissions are enforced at runtime through passthrough identity, with read-only and PII-masking options on top and no shared service accounts.

Custom objects included

Connect AI discovers and queries the custom objects and fields your CRM is built on—where other MCP connectors fall short.

Scales without runaway cost

Source-level semantic intelligence teaches the model each system's shape up front, cutting tool calls ~35% and lowering token cost across large CRM schemas.

What teams get from it

Reps stop stitching answers together by hand, and the CRM stays current without manual entry.

Ask once

One AI experience spans the CRM and the systems around it, so reps stop hunting across tabs.

~35% fewer tool calls

Semantic intelligence keeps token cost down across large CRM schemas.

0 manual data entry

The copilot writes back: records update and activity logs itself from chat.

How it works: connectivity, context, control

CData's unique capabilities make a GTM copilot trusted, useful, and efficient. No single-app CRM AI, native MCP Server, or MCP gateway offers the same combination.

Connectivity

Reaches the whole stack

Connectivity Illustration

Read and write across the stack

The assistant queries Salesforce, HubSpot, Dynamics, the warehouse, and shared docs in place, and writes back through the same endpoint. A summary reflects the pipeline as it stands now, not last night's sync.

Context

Makes the copilot accurate

Context Illustration

Works with the CRM you built

Custom-entity support discovers the custom objects and fields where your GTM logic lives, and source-level semantic intelligence teaches the model each system's shape. Ask any question of your data and know the answer will be accurate.


Explore semantic context capabilities Context control plane
Agent tooling
Semantic context
Control

Keeps reps in their own book

Control Illustration

Every rep sees only their own book

Each rep's own CRM permissions pass through at runtime, with read-only and PII-masking options for regulated teams. Every query is logged: who asked, what ran, what returned.


Explore control plane capabilities Governance
Identity & access
Security

How CData creates a copilot for customer success

Let AI agents do the prep so you can spend more time with customers

Get a complete customer picture in minutes: renewal date, health score, open tickets, last call context. The same answer for every team member, every time, without switching between systems.

“With AI, I actually have time to look at every account before a call, not just the ones on fire. What used to take three hours across three different systems now takes five minutes.”
Claudia Scheb
Claudia Scheb
CData

Connect your copilot to the whole GTM stack

Connect any MCP-enabled AI client to the CRM, marketing platform, warehouse, docs, and other systems your pipeline runs on.

AI clients
Claude
ChatGPT
Microsoft Copilot
Microsoft Copilot
Claude Code
Google Gemini
Google Gemini
Custom MCP Agents
Custom MCP agents
Any MCP-enabled AI tool
Source systems
Salesforce
HubSpot
Marketo
Dynamics 365
SharePoint
SharePoint
Jira
Jira / Confluence
Snowflake
Snowflake
Oracle Sales / Eloqua
Hundreds of databases, on-prem systems, and SaaS apps

Put the whole GTM stack in your reps' chat