Create Reports from Adobe Target Data in Looker Studio

Looker Studio, formerly known as Google Data Studio, empowers users to craft customized reports featuring data visualizations that can be shared with clients while reflecting your brand identity. When combined with CData Connect AI, you gain immediate cloud-to-cloud access to Adobe Target data to create visualizations, dashboards, and more. This article provides step-by-step instructions on establishing a virtual database for Adobe Target and generating reports from Adobe Target data within Looker Studio.

CData Connect AI offers a seamless cloud-to-cloud interface tailored for Adobe Target, making it straightforward to construct reports directly from live Adobe Target data within Looker Studio without the need for data replication. As you create visualizations, Looker Studio generates queries to retrieve data. With its inherent optimized data processing capabilities, CData Connect AI efficiently channels all supported query operations, including filters, JOINs, and more, directly to Adobe Target. This leverages server-side processing to swiftly provide the requested Adobe Target data.

Configure Adobe Target Connectivity for Looker Studio

Connectivity to Adobe Target from Looker Studio is made possible through CData Connect AI. To work with Adobe Target data from Looker Studio, we start by creating and configuring a Adobe Target connection.

1. Log into Connect AI, click Sources, and then click Add Connection

2. Select "Adobe Target" from the Add Connection panel

3. Adobe Target uses OAuth to authenticate. Click "Sign in" to authenticate with Adobe Target.
4. Navigate to the Permissions tab in the Add Adobe Target Connection page and update the User-based permissions.

With the connection configured, you are ready to connect to Adobe Target data from Looker Studio.

Visualize Live Adobe Target Data from Looker Studio

The steps below outline connecting to CData Connect AI from Looker Studio to create a new Adobe Target data source and build a simple visualization from the data.

1. Log into Looker Studio, click data sources, create a new data source, and choose CData Connect AI Connector.

2. Click Authorize and allow access to your Google account.
3. Click Authorize to authenticate with your CData Connect AI instance
4. In the CData Connect AI Connector in Looker Studio select Connections to import from the dropdown and click Next

5. Now select a Connection (e.g. AdobeTarget1) and click Next
6. Select a Table (e.g. Activities) or use a Custom Query and click Connect to continue
7. If needed, modify columns, click Create Report, and add the data source to the report.

8. Select a visualization style and add it to the report.
9. Select Dimensions and Measures to customize your visualization.

Live Access to Adobe Target Data from Cloud Applications

Now you have a direct, cloud-to-cloud connection to live Adobe Target data from your Looker Studio workbook. You can create more data sources and new visualizations, build reports, and more — all without replicating Adobe Target data.

Try CData Connect AI and get real-time data access to hundreds of SaaS, Big Data, and NoSQL sources directly from your cloud applications.