Create Reports from HubDB Data in Looker Studio

Jerod Johnson
Jerod Johnson
Director, Technology Evangelism
Use CData Connect AI to gain access to live HubDB data and create custom reports in Looker Studio.

Looker Studio, formerly known as Google Data Studio, empowers users to craft customized reports featuring data visualizations that can be shared with clients while reflecting your brand identity. When combined with CData Connect AI, you gain immediate cloud-to-cloud access to HubDB data to create visualizations, dashboards, and more. This article provides step-by-step instructions on establishing a virtual database for HubDB and generating reports from HubDB data within Looker Studio.

CData Connect AI offers a seamless cloud-to-cloud interface tailored for HubDB, making it straightforward to construct reports directly from live HubDB data within Looker Studio without the need for data replication. As you create visualizations, Looker Studio generates queries to retrieve data. With its inherent optimized data processing capabilities, CData Connect AI efficiently channels all supported query operations, including filters, JOINs, and more, directly to HubDB. This leverages server-side processing to swiftly provide the requested HubDB data.

This article requires a CData Connect AI instance and the CData Connect AI Connector for Looker Studio. Get more information on the CData Connect AI and sign up for a free trial at https://www.cdata.com/cloud.


Configure HubDB Connectivity for Looker Studio

Connectivity to HubDB from Looker Studio is made possible through CData Connect AI. To work with HubDB data from Looker Studio, we start by creating and configuring a HubDB connection.

  1. Log into Connect AI, click Sources, and then click Add Connection
  2. Adding a Connection
  3. Select "HubDB" from the Add Connection panel
  4. Selecting a data source
  5. Enter the necessary authentication properties to connect to HubDB.

    There are two authentication methods available for connecting to HubDB data source: OAuth Authentication with a public HubSpot application and authentication with a Private application token.

    Using a Custom OAuth App

    AuthScheme must be set to "OAuth" in all OAuth flows. Be sure to review the Help documentation for the required connection properties for you specific authentication needs (desktop applications, web applications, and headless machines).

    Follow the steps below to register an application and obtain the OAuth client credentials:

    1. Log into your HubSpot app developer account.
      • Note that it must be an app developer account. Standard HubSpot accounts cannot create public apps.
    2. On the developer account home page, click the Apps tab.
    3. Click Create app.
    4. On the App info tab, enter and optionally modify values that are displayed to users when they connect. These values include the public application name, application logo, and a description of the application.
    5. On the Auth tab, supply a callback URL in the "Redirect URLs" box.
      • If you're creating a desktop application, set this to a locally accessible URL like http://localhost:33333.
      • If you are creating a Web application, set this to a trusted URL where you want users to be redirected to when they authorize your application.
    6. Click Create App. HubSpot then generates the application, along with its associated credentials.
    7. On the Auth tab, note the Client ID and Client secret. You will use these later to configure the driver.
    8. Under Scopes, select any scopes you need for your application's intended functionality.

      A minimum of the following scopes is required to access tables:

      • hubdb
      • oauth
      • crm.objects.owners.read
    9. Click Save changes.
    10. Install the application into a production portal with access to the features that are required by the integration.
      • Under "Install URL (OAuth)", click Copy full URL to copy the installation URL for your application.
      • Navigate to the copied link in your browser. Select a standard account in which to install the application.
      • Click Connect app. You can close the resulting tab.

    Using a Private App

    To connect using a HubSpot private application token, set the AuthScheme property to "PrivateApp."

    You can generate a private application token by following the steps below:

    1. In your HubDB account, click the settings icon (the gear) in the main navigation bar.
    2. In the left sidebar menu, navigate to Integrations > Private Apps.
    3. Click Create private app.
    4. On the Basic Info tab, configure the details of your application (name, logo, and description).
    5. On the Scopes tab, select Read or Write for each scope you want your private application to be able to access.
    6. A minimum of hubdb and crm.objects.owners.read is required to access tables.
    7. After you are done configuring your application, click Create app in the top right.
    8. Review the info about your application's access token, click Continue creating, and then Show token.
    9. Click Copy to copy the private application token.

    To connect, set PrivateAppToken to the private application token you retrieved.

    Configuring a connection (Salesforce is shown)
  6. Click Save & Test
  7. Navigate to the Permissions tab in the Add HubDB Connection page and update the User-based permissions. Updating permissions

With the connection configured, you are ready to connect to HubDB data from Looker Studio.

Visualize Live HubDB Data from Looker Studio

The steps below outline connecting to CData Connect AI from Looker Studio to create a new HubDB data source and build a simple visualization from the data.

  1. Log into Looker Studio, click data sources, create a new data source, and choose CData Connect AI Connector.
  2. Create a new connection in Looker Studio
  3. Click Authorize and allow access to your Google account. Granting permissions to the Connector
  4. Click Authorize to authenticate with your CData Connect AI instance Authenticating with CData Connect AI
  5. In the CData Connect AI Connector in Looker Studio select Connections to import from the dropdown and click Next
  6. Importing from Connections
  7. Now select a Connection (e.g. HubDB1) and click Next Selecting a Connection
  8. Select a Table (e.g. NorthwindProducts) or use a Custom Query and click Connect to continue Selecting a Table
  9. If needed, modify columns, click Create Report, and add the data source to the report.
  10. Configuring column definitions
  11. Select a visualization style and add it to the report.
  12. Select Dimensions and Measures to customize your visualization.
  13. Visualizing HubDB data in Looker Studio

Live Access to HubDB Data from Cloud Applications

Now you have a direct, cloud-to-cloud connection to live HubDB data from your Looker Studio workbook. You can create more data sources and new visualizations, build reports, and more — all without replicating HubDB data.

Try CData Connect AI and get real-time data access to hundreds of SaaS, Big Data, and NoSQL sources directly from your cloud applications.

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