Create Reports from iContact Data in Looker Studio

Looker Studio, formerly known as Google Data Studio, empowers users to craft customized reports featuring data visualizations that can be shared with clients while reflecting your brand identity. When combined with CData Connect AI, you gain immediate cloud-to-cloud access to iContact data to create visualizations, dashboards, and more. This article provides step-by-step instructions on establishing a virtual database for iContact and generating reports from iContact data within Looker Studio.

CData Connect AI offers a seamless cloud-to-cloud interface tailored for iContact, making it straightforward to construct reports directly from live iContact data within Looker Studio without the need for data replication. As you create visualizations, Looker Studio generates queries to retrieve data. With its inherent optimized data processing capabilities, CData Connect AI efficiently channels all supported query operations, including filters, JOINs, and more, directly to iContact. This leverages server-side processing to swiftly provide the requested iContact data.

Configure iContact Connectivity for Looker Studio

Connectivity to iContact from Looker Studio is made possible through CData Connect AI. To work with iContact data from Looker Studio, we start by creating and configuring a iContact connection.

1. Log into Connect AI, click Sources, and then click Add Connection

2. Select "iContact" from the Add Connection panel

3. Enter the necessary authentication properties to connect to iContact.

   Start by setting the Profile connection property to the location of the iContact Profile on disk (e.g. C:\profiles\IContact.apip). Next, set the ProfileSettings connection property to the connection string for iContact (see below).

   iContact API Profile Settings

   In your iContact account, navigate to Settings & Billing > Integrations and create a Custom API Integration. Your AppId, Username, Password, and AccountId are all available on the Getting Connected page of that integration.

   
4. Click Save & Test
5. Navigate to the Permissions tab in the Add iContact Connection page and update the User-based permissions.

With the connection configured, you are ready to connect to iContact data from Looker Studio.

Visualize Live iContact Data from Looker Studio

The steps below outline connecting to CData Connect AI from Looker Studio to create a new iContact data source and build a simple visualization from the data.

1. Log into Looker Studio, click data sources, create a new data source, and choose CData Connect AI Connector.

2. Click Authorize and allow access to your Google account.
3. Click Authorize to authenticate with your CData Connect AI instance
4. In the CData Connect AI Connector in Looker Studio select Connections to import from the dropdown and click Next

5. Now select a Connection (e.g. API1) and click Next
6. Select a Table (e.g. Campaigns) or use a Custom Query and click Connect to continue
7. If needed, modify columns, click Create Report, and add the data source to the report.

8. Select a visualization style and add it to the report.
9. Select Dimensions and Measures to customize your visualization.

Live Access to iContact Data from Cloud Applications

Now you have a direct, cloud-to-cloud connection to live iContact data from your Looker Studio workbook. You can create more data sources and new visualizations, build reports, and more — all without replicating iContact data.

Try CData Connect AI and get real-time data access to hundreds of SaaS, Big Data, and NoSQL sources directly from your cloud applications.