Create Reports from Typeform Data in Looker Studio

Jerod Johnson
Jerod Johnson
Director, Technology Evangelism
Use CData Connect AI to gain access to live Typeform data and create custom reports in Looker Studio.

Looker Studio, formerly known as Google Data Studio, empowers users to craft customized reports featuring data visualizations that can be shared with clients while reflecting your brand identity. When combined with CData Connect AI, you gain immediate cloud-to-cloud access to Typeform data to create visualizations, dashboards, and more. This article provides step-by-step instructions on establishing a virtual database for Typeform and generating reports from Typeform data within Looker Studio.

CData Connect AI offers a seamless cloud-to-cloud interface tailored for Typeform, making it straightforward to construct reports directly from live Typeform data within Looker Studio without the need for data replication. As you create visualizations, Looker Studio generates queries to retrieve data. With its inherent optimized data processing capabilities, CData Connect AI efficiently channels all supported query operations, including filters, JOINs, and more, directly to Typeform. This leverages server-side processing to swiftly provide the requested Typeform data.

This article requires a CData Connect AI instance and the CData Connect AI Connector for Looker Studio. Get more information on the CData Connect AI and sign up for a free trial at https://www.cdata.com/cloud.


Configure Typeform Connectivity for Looker Studio

Connectivity to Typeform from Looker Studio is made possible through CData Connect AI. To work with Typeform data from Looker Studio, we start by creating and configuring a Typeform connection.

  1. Log into Connect AI, click Sources, and then click Add Connection
  2. Adding a Connection
  3. Select "Typeform" from the Add Connection panel
  4. Selecting a data source
  5. Enter the necessary authentication properties to connect to Typeform.

    Start by setting the Profile connection property to the location of the TypeForm Profile on disk (e.g. C:\profiles\TypeForm.apip). Next, set the ProfileSettings connection property to the connection string for TypeForm (see below).

    TypeForm API Profile Settings

    Authentication to TypeForm uses the OAuth standard.

    To authenticate to TypeForm, you must first register and configure an OAuth application with TypeForm here: https://admin.typeform.com/account#/section/tokens. Your app will be assigned a client ID and a client secret which can be set in the connection string. More information on setting up an OAuth application can be found at https://developer.typeform.com/get-started/.

    Note that there are several different use scenarios which all require different redirect URIs:

    • CData Desktop Applications: CData desktop applications (Sync, API Server, ArcESB) accept OAuth tokens at /src/oauthCallback.rst. The host and port is the same as the default port used by the application. For example, if you use http://localhost:8019/ to access CData Sync then the redirect URI will be http://localhost:8019/src/oauthCallback.rst.
    • CData Cloud Applications: CData cloud applications are similar to their desktop counterparts. If you access Connect AI at https://1.2.3.4/ then you should use the redirect https://1.2.3.4/src/oauthCallback.rst.
    • Desktop Application: When using a desktop application, the URI https://localhost:33333 is recommended.
    • Web Application: When developing a web application using the driver, use your own URI here such as https://my-website.com/oauth.

    After setting the following connection properties, you are ready to connect:

    • AuthScheme: Set this to OAuth.
    • InitiateOAuth: Set this to GETANDREFRESH. You can use InitiateOAuth to manage the process to obtain the OAuthAccessToken.
    • OAuthClientId: Set this to the Client Id that is specified in your app settings.
    • OAuthClientSecret: Set this to Client Secret that is specified in your app settings.
    • CallbackURL: Set this to the Redirect URI you specified in your app settings.
    Configuring a connection (Salesforce is shown)
  6. Click Save & Test
  7. Navigate to the Permissions tab in the Add Typeform Connection page and update the User-based permissions. Updating permissions

With the connection configured, you are ready to connect to Typeform data from Looker Studio.

Visualize Live Typeform Data from Looker Studio

The steps below outline connecting to CData Connect AI from Looker Studio to create a new Typeform data source and build a simple visualization from the data.

  1. Log into Looker Studio, click data sources, create a new data source, and choose CData Connect AI Connector.
  2. Create a new connection in Looker Studio
  3. Click Authorize and allow access to your Google account. Granting permissions to the Connector
  4. Click Authorize to authenticate with your CData Connect AI instance Authenticating with CData Connect AI
  5. In the CData Connect AI Connector in Looker Studio select Connections to import from the dropdown and click Next
  6. Importing from Connections
  7. Now select a Connection (e.g. API1) and click Next Selecting a Connection
  8. Select a Table (e.g. Tags) or use a Custom Query and click Connect to continue Selecting a Table
  9. If needed, modify columns, click Create Report, and add the data source to the report.
  10. Configuring column definitions
  11. Select a visualization style and add it to the report.
  12. Select Dimensions and Measures to customize your visualization.
  13. Visualizing Typeform data in Looker Studio

Live Access to Typeform Data from Cloud Applications

Now you have a direct, cloud-to-cloud connection to live Typeform data from your Looker Studio workbook. You can create more data sources and new visualizations, build reports, and more — all without replicating Typeform data.

Try CData Connect AI and get real-time data access to hundreds of SaaS, Big Data, and NoSQL sources directly from your cloud applications.

Ready to get started?

Learn more about CData Connect AI or sign up for free trial access:

Free Trial