Create Reports from Cvent Data in Looker Studio

Looker Studio, formerly known as Google Data Studio, empowers users to craft customized reports featuring data visualizations that can be shared with clients while reflecting your brand identity. When combined with CData Connect AI, you gain immediate cloud-to-cloud access to Cvent data to create visualizations, dashboards, and more. This article provides step-by-step instructions on establishing a virtual database for Cvent and generating reports from Cvent data within Looker Studio.

CData Connect AI offers a seamless cloud-to-cloud interface tailored for Cvent, making it straightforward to construct reports directly from live Cvent data within Looker Studio without the need for data replication. As you create visualizations, Looker Studio generates queries to retrieve data. With its inherent optimized data processing capabilities, CData Connect AI efficiently channels all supported query operations, including filters, JOINs, and more, directly to Cvent. This leverages server-side processing to swiftly provide the requested Cvent data.

Configure Cvent Connectivity for Looker Studio

Connectivity to Cvent from Looker Studio is made possible through CData Connect AI. To work with Cvent data from Looker Studio, we start by creating and configuring a Cvent connection.

1. Log into Connect AI, click Sources, and then click Add Connection

2. Select "Cvent" from the Add Connection panel

3. Enter the necessary authentication properties to connect to Cvent.

   Before you can authenticate to Cvent, you must create a workspace and an OAuth application.

   Creating a Workspace

   To create a workspace:

   1. Sign into Cvent and navigate to App Switcher (the blue button in the upper right corner of the page) >> Admin.
   2. In the Admin menu, navigate to Integrations >> REST API.
   3. A new tab launches for Developer Management. Click on Manage API Access in the new tab.
   4. Create a Workspace and name it. Select the scopes you would like your developers to have access to. Scopes control what data domains the developer can access.
      • Choose All to allow developers to choose any scope, and any future scopes added to the REST API.
      • Choose Custom to limit the scopes developers can choose for their OAuth apps to selected scopes. To access all tables exposed by the driver, you need to set the following scopes:

        event/attendees:read	event/attendees:write	event/contacts:read
        event/contacts:write	event/custom-fields:read	event/custom-fields:write
        event/events:read	event/events:write	event/sessions:delete
        event/sessions:read	event/sessions:write	event/speakers:delete
        event/speakers:read	event/speakers:write	budget/budget-items:read
        budget/budget-items:write	exhibitor/exhibitors:read	exhibitor/exhibitors:write
        survey/surveys:read	survey/surveys:write

   Creating an OAuth Application

   After you have set up a Workspace and invited them, developers can sign up and create a custom OAuth app. See the Creating a Custom OAuth Application section in the Help documentation for more information.

   Connecting to Cvent

   After creating an OAuth application, set the following connection properties to connect to Cvent:

   • InitiateOAuth: GETANDREFRESH. Used to automatically get and refresh the OAuthAccessToken.
   • OAuthClientId: The Client ID associated with the OAuth application. You can find this on the Applications page in the Cvent Developer Portal.
   • OAuthClientSecret: The Client secret associated with the OAuth application. You can find this on the Applications page in the Cvent Developer Portal.
   
4. Click Save & Test
5. Navigate to the Permissions tab in the Add Cvent Connection page and update the User-based permissions.

With the connection configured, you are ready to connect to Cvent data from Looker Studio.

Visualize Live Cvent Data from Looker Studio

The steps below outline connecting to CData Connect AI from Looker Studio to create a new Cvent data source and build a simple visualization from the data.

1. Log into Looker Studio, click data sources, create a new data source, and choose CData Connect AI Connector.

2. Click Authorize and allow access to your Google account.
3. Click Authorize to authenticate with your CData Connect AI instance
4. In the CData Connect AI Connector in Looker Studio select Connections to import from the dropdown and click Next

5. Now select a Connection (e.g. Cvent1) and click Next
6. Select a Table (e.g. Events) or use a Custom Query and click Connect to continue
7. If needed, modify columns, click Create Report, and add the data source to the report.

8. Select a visualization style and add it to the report.
9. Select Dimensions and Measures to customize your visualization.

Live Access to Cvent Data from Cloud Applications

Now you have a direct, cloud-to-cloud connection to live Cvent data from your Looker Studio workbook. You can create more data sources and new visualizations, build reports, and more — all without replicating Cvent data.

Try CData Connect AI and get real-time data access to hundreds of SaaS, Big Data, and NoSQL sources directly from your cloud applications.