Create Reports from Google Ad Manager Data in Looker Studio

Looker Studio, formerly known as Google Data Studio, empowers users to craft customized reports featuring data visualizations that can be shared with clients while reflecting your brand identity. When combined with CData Connect AI, you gain immediate cloud-to-cloud access to Google Ad Manager data to create visualizations, dashboards, and more. This article provides step-by-step instructions on establishing a virtual database for Google Ad Manager and generating reports from Google Ad Manager data within Looker Studio.

CData Connect AI offers a seamless cloud-to-cloud interface tailored for Google Ad Manager, making it straightforward to construct reports directly from live Google Ad Manager data within Looker Studio without the need for data replication. As you create visualizations, Looker Studio generates queries to retrieve data. With its inherent optimized data processing capabilities, CData Connect AI efficiently channels all supported query operations, including filters, JOINs, and more, directly to Google Ad Manager. This leverages server-side processing to swiftly provide the requested Google Ad Manager data.

Configure Google Ad Manager Connectivity for Looker Studio

Connectivity to Google Ad Manager from Looker Studio is made possible through CData Connect AI. To work with Google Ad Manager data from Looker Studio, we start by creating and configuring a Google Ad Manager connection.

1. Log into Connect AI, click Sources, and then click Add Connection

2. Select "Google Ad Manager" from the Add Connection panel

3. Enter the necessary authentication properties to connect to Google Ad Manager.

   Google Ads Manager uses the OAuth authentication standard. You can authorize the data provider to access Google Ads Manager as an individual user or with a service account that you create in the Google APIs Console. See the Getting Started section in the data provider help documentation for an authentication guide.

   
4. Click Save & Test
5. Navigate to the Permissions tab in the Add Google Ad Manager Connection page and update the User-based permissions.

With the connection configured, you are ready to connect to Google Ad Manager data from Looker Studio.

Visualize Live Google Ad Manager Data from Looker Studio

The steps below outline connecting to CData Connect AI from Looker Studio to create a new Google Ad Manager data source and build a simple visualization from the data.

1. Log into Looker Studio, click data sources, create a new data source, and choose CData Connect AI Connector.

2. Click Authorize and allow access to your Google account.
3. Click Authorize to authenticate with your CData Connect AI instance
4. In the CData Connect AI Connector in Looker Studio select Connections to import from the dropdown and click Next

5. Now select a Connection (e.g. GoogleAdsManager1) and click Next
6. Select a Table (e.g. Orders) or use a Custom Query and click Connect to continue
7. If needed, modify columns, click Create Report, and add the data source to the report.

8. Select a visualization style and add it to the report.
9. Select Dimensions and Measures to customize your visualization.

Live Access to Google Ad Manager Data from Cloud Applications

Now you have a direct, cloud-to-cloud connection to live Google Ad Manager data from your Looker Studio workbook. You can create more data sources and new visualizations, build reports, and more — all without replicating Google Ad Manager data.

Try CData Connect AI and get real-time data access to hundreds of SaaS, Big Data, and NoSQL sources directly from your cloud applications.