Use Dash to Build Web Apps on Dynamics CRM Data via CData Connect AI

Jerod Johnson
Jerod Johnson
Director, Technology Evangelism
Build interactive Dash web apps on live Dynamics CRM data using pandas and the CData Connect AI Python SDK.

The rich ecosystem of Python modules lets you get to work quickly and integrate your systems more effectively. With the CData Connect AI Python SDK, the pandas module, and the Dash framework, you can build Dynamics CRM-connected web applications for Dynamics CRM data. This article shows how to connect to Connect AI and use pandas and Dash to build a simple web app for visualizing Dynamics CRM data.

The Connect AI Python SDK (cdata-connect-ai) is a DB-API 2.0 (PEP 249) compliant client, so pandas can read query results directly from the SDK connection object. There is no driver to install per source: connect with a Personal Access Token and build your app.

About Dynamics CRM Data Integration

CData simplifies access and integration of live Microsoft Dynamics CRM data. Our customers leverage CData connectivity to:

  • Read and write data in the Dynamics CRM 2011+ Services and Dynamics CRM Online.
  • Extend the native features of Dynamics CRM with customizable caching and intelligent query aggregation and separation.
  • Authenticate securely with Dynamics CRM in a variety of ways, including Microsoft Entra ID, Azure Managed Service Identity credentials, and Azure Service Principal using either a client secret or a certificate.

CData customers use our Dynamics CRM connectivity solutions for a variety of reasons, whether they're looking to replicate their data into a data warehouse (alongside other data sources) or analyze live Dynamics CRMa data from their preferred data tools inside the Microsoft ecosystem (Power BI, Excel, etc.) or with external tools (Tableau, Looker, etc.).


Getting Started


Connect to Dynamics CRM in Connect AI

CData Connect AI uses a straightforward, point-and-click interface to connect to data sources.

  1. Log into Connect AI, click Sources, and then click Add Connection
  2. Adding a Connection
  3. Select "Dynamics CRM" from the Add Connection panel
  4. Selecting a data source
  5. Enter the necessary authentication properties to connect to Dynamics CRM.

    The connection string options meet the authentication and connection requirements of different Dynamics CRM instances. To connect to your instance, set the User and Password properties, under the Authentication section, to valid Dynamics CRM user credentials and set the Url to a valid Dynamics CRM server organization root. Additionally, set the CRMVersion property to 'CRM2011+' or 'CRMOnline'. IFD configurations are supported as well; set InternetFacingDeployment to true.

    Additionally, you can provide the security token service (STS) or AD FS endpoint in the STSURL property. This value can be retrieved with the GetSTSUrl stored procedure. Office 365 users can connect to the default STS URL by simply setting CRMVersion.

    Configuring a connection (Salesforce is shown)
  6. Click Save & Test
  7. Navigate to the Permissions tab and update the user-based permissions. Updating permissions

Generate a Personal Access Token (PAT)

The Python SDK authenticates to Connect AI with your account email and a Personal Access Token (PAT). It is best practice to create a separate PAT for each application to maintain granularity of access.

  1. Click the Gear icon () at the top right of the Connect AI app to open the Settings page.
  2. On the Settings page, go to the Access Tokens section and click Create PAT.
  3. Give the PAT a name and click Create. Creating a new PAT
  4. The PAT is only visible at creation, so copy it and store it securely.

Install Required Modules

Install the SDK (with the pandas extra), Dash, and Plotly using the pip utility:

pip install "cdata-connect-ai[full]"
pip install dash
pip install plotly

Build a Web App on Dynamics CRM Data in Python

Once the required modules are installed, you are ready to build the web app. Code snippets follow, but the full source code is available at the end of the article.

First, import the modules, then connect to Connect AI with your account email and PAT and read Dynamics CRM data into a DataFrame. Identifiers are three-part: <Connection>.<Schema>.<Table>, where the connection name defaults to the source name (for example, DynamicsCRM1).

import dash
from dash import dcc, html
import pandas as pd
import plotly.graph_objs as go
import cdata_connect_ai

conn = cdata_connect_ai.connect(
    username="[email protected]",
    password="<your_pat>",
)

df = pd.read_sql(
    "SELECT FirstName, NumberOfEmployees "
    "FROM [DynamicsCRM1].[DynamicsCRM].[Account] "
    "WHERE FirstName = 'Bob'",
    conn,
)

conn.close()

Configure the App and Layout

With the query results stored in a DataFrame, build a bar graph from the Dynamics CRM data and configure the app layout.

app = dash.Dash(__name__)
app.title = 'CData Connect AI + Dash'

trace = go.Bar(x=df['FirstName'], y=df['NumberOfEmployees'], name='FirstName')

app.layout = html.Div(
    children=[
        html.H1("CData Connect AI + Dash", style={'textAlign': 'center'}),
        dcc.Graph(
            id='example-graph',
            figure={
                'data': [trace],
                'layout': go.Layout(title='Dynamics CRM Account Data', barmode='stack'),
            },
        ),
    ],
    className="container",
)

Set the App to Run

With the connection, app, and layout configured, you are ready to run the app.

if __name__ == '__main__':
    app.run(debug=True)

Now, use Python to run the web app and a browser to view the Dynamics CRM data.

python dynamicscrm-dash.py
The Dash web app running in a browser (Salesforce is shown)

More Information and Free Trial

Now you can build interactive Dash web apps on live Dynamics CRM data using the CData Connect AI Python SDK. For more information on connecting to Dynamics CRM (and hundreds of other data sources), visit the Connect AI page. Sign up for a free trial and start building web apps on live Dynamics CRM data in Python.



Full Source Code

import dash
from dash import dcc, html
import pandas as pd
import plotly.graph_objs as go
import cdata_connect_ai

conn = cdata_connect_ai.connect(
    username="[email protected]",
    password="<your_pat>",
)

df = pd.read_sql(
    "SELECT FirstName, NumberOfEmployees "
    "FROM [DynamicsCRM1].[DynamicsCRM].[Account] "
    "WHERE FirstName = 'Bob'",
    conn,
)

conn.close()

app = dash.Dash(__name__)
app.title = 'CData Connect AI + Dash'

trace = go.Bar(x=df['FirstName'], y=df['NumberOfEmployees'], name='FirstName')

app.layout = html.Div(
    children=[
        html.H1("CData Connect AI + Dash", style={'textAlign': 'center'}),
        dcc.Graph(
            id='example-graph',
            figure={
                'data': [trace],
                'layout': go.Layout(title='Dynamics CRM Account Data', barmode='stack'),
            },
        ),
    ],
    className="container",
)

if __name__ == '__main__':
    app.run(debug=True)

Ready to get started?

Learn more about CData Connect AI or sign up for free trial access:

Free Trial