Excel Spreadsheet Automation with the QUERY Formula

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Excel Add-In for Google AdWords

The Google AdWords Excel Add-In is a powerful tool that allows you to connect with live data from Google AdWords, directly from Microsoft Excel.

Use Excel to access all kinds of real-time AdWords performance and analysis data. Perfect for mass exports, Excel-based data analysis, and more!



Pull data, automate spreadsheets, and more with the QUERY formula.

The CData Excel Add-In for Google Ads provides formulas that can query Google Ads data. The following three steps show how you can automate the following task: Search Google Ads data for a user-specified value and then organize the results into an Excel spreadsheet.

The syntax of the CDATAQUERY formula is the following: =CDATAQUERY(Query, [Connection], [Parameters], [ResultLocation]);

This formula requires three inputs:

  • Query: The declaration of the Google Ads data records you want to retrieve, written in standard SQL.
  • Connection: Either the connection name, such as GoogleAdsConnection1, or a connection string. The connection string consists of the required properties for connecting to Google Ads data, separated by semicolons.

    Google uses the OAuth authentication standard. To access Google APIs on behalf on individual users, you can use the embedded credentials or you can register your own OAuth app.

    OAuth also enables you to use a service account to connect on behalf of users in a Google Apps domain. To authenticate with a service account, you will need to register an application to obtain the OAuth JWT values.

    In addition to the OAuth values, specify the DeveloperToken and ClientCustomerId.

    See the "Getting Started" chapter of the help documentation for a guide to using OAuth.

  • ResultLocation: The cell that the output of results should start from.

Pass Spreadsheet Cells as Inputs to the Query

The procedure below results in a spreadsheet that organizes all the formula inputs in the first column.

  1. Define cells for the formula inputs. In addition to the connection inputs, add another input to define a criterion for a filter to be used to search Google Ads data, such as Device.
  2. In another cell, write the formula, referencing the cell values from the user input cells defined above. Single quotes are used to enclose values such as addresses that may contain spaces.
  3. =CDATAQUERY("SELECT * FROM CampaignPerformance WHERE Device = '"&B3&"'","DeveloperToken="&B1&";ClientCustomerId="&B2&";Provider=GoogleAds",B4)
  4. Change the filter to change the data.