Use the CData ODBC Driver for Google Ads in Microsoft Power Query

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Google AdWords ODBC Driver

The Google AdWords ODBC Driver is a powerful tool that allows you to connect with live data from Google AdWords, directly from any applications that support ODBC connectivity.

Access Google AdWords data like you would a database - access all kinds of real-time AdWords performance and analysis data through a standard ODBC Driver interface.



You can use the CData Google Ads ODBC Driver with Microsoft Power Query. In this article, you will use the ODBC driver to import Google Ads data into Microsoft Power Query.

The CData ODBC Driver for Google Ads enables you to link to Google Ads data in Microsoft Power Query, ensuring that you see any updates. This article details how to use the ODBC driver to import Google Ads data into Microsoft Power Query.

Connect to Google Ads as an ODBC Data Source

If you have not already, first specify connection properties in an ODBC DSN (data source name). This is the last step of the driver installation. You can use the Microsoft ODBC Data Source Administrator to create and configure ODBC DSNs.

Google uses the OAuth authentication standard. To access Google APIs on behalf on individual users, you can use the embedded credentials or you can register your own OAuth app.

OAuth also enables you to use a service account to connect on behalf of users in a Google Apps domain. To authenticate with a service account, you will need to register an application to obtain the OAuth JWT values.

In addition to the OAuth values, specify the DeveloperToken and ClientCustomerId.

See the "Getting Started" chapter of the help documentation for a guide to using OAuth.

Import Google Ads Data

Follow the steps below to import Google Ads data using standard SQL:

  1. From the ribbon in Excel, click Power Query -> From Other Data Sources -> From ODBC.

  2. Enter the ODBC connection string. Below is a connection string using the default DSN created when you install the driver: Provider=MSDASQL.1;Persist Security Info=False;DSN=CData GoogleAds Source
  3. Enter the SELECT statement to import data with. For example:

    SELECT Device, Clicks FROM CampaignPerformance
  4. Enter credentials, if required, and click Connect. The results of the query are displayed in the Query Editor Preview. You can combine queries from other data sources or refine the data with Power Query formulas. To load the query to the worksheet, click the Close and Load button.