Visualize Live Bing Ads Data in Power BI (via CData Connect Cloud)

Power BI transforms your company's data into rich visuals for you to collect and organize so you can focus on what matters to you. When paired with CData Connect Cloud, you get access to Bing Ads data for visualizations, dashboards, and more. This article shows how to use CData Connect to create a live connection to Bing Ads, connect to Bing Ads data from Power BI and then create reports on Bing Ads data in Power BI.

Configure Bing Ads Connectivity for Power BI

Connectivity to Bing Ads from Power BI is made possible through CData Connect Cloud. To work with Bing Ads data from Power BI, we start by creating and configuring a Bing Ads connection.

1. Log into Connect Cloud, click Connections and click Add Connection
2. Select "Bing Ads" from the Add Connection panel
3. Enter the necessary authentication properties to connect to Bing Ads.

   The Bing Ads APIs use the OAuth 2 standard. To authenticate, you will need valid Bing Ads OAuth credentials and you will need to obtain a developer token. See the Getting Started section in the Bing Ads data provider help documentation for an authentication guide.

4. Click Create & Test
5. Navigate to the Permissions tab in the Add Bing Ads Connection page and update the User-based permissions.

With the connection configured, you are ready to connect to Bing Ads data from Power BI.

Query Bing Ads Tables

Follow the steps below to build a query to pull Bing Ads data into the report:

1. Open Power BI Desktop and click Get Data -> Online Services -> CData Connect Cloud and click "Connect"
2. Click "Sign in" and authenticate with your CData Connect Cloud account
3. After signing in, click "Connect"
4. Select tables in the Navigator dialog
5. Click Load to establish the connection to your Bing Ads data from Power BI

Create Bing Ads Data Visualizations

After connecting to the data into Power BI, you can create data visualizations in the Report view by dragging fields from the Fields pane onto the canvas. Select the dimensions and measures you wish to visualize along with the chart type.

Click Refresh to synchronize your report with any changes to the data.

Live Access to Bing Ads Data from Data Applications

With CData Connect Cloud you have a direct connection to Bing Ads data from Power BI. You can import more data, create new visualizations, build reports, and more — all without replicating Bing Ads data.

To get SQL data access to 100+ SaaS, Big Data, and NoSQL sources (including Bing Ads) directly from your on-premise BI, reporting, ETL and other data applications, visit the CData Connect page and start a free trial.