Query Bing Ads Data through ODBC in Node.js

Node.js is a JavaScript runtime environment that allows you to run JavaScript code outside of a browser. With the CData ODBC Driver for Bing Ads, you can access live Bing Ads data from Node.js apps and scripts. In this article, we walk through installing node-odbc and the required tools to create a simple Node.js app with access to live Bing Ads data.

With built-in optimized data processing, the CData ODBC Driver offers unmatched performance for interacting with live Bing Ads data in Node.js. When you issue complex SQL queries from Node.js to Bing Ads, the driver pushes supported SQL operations, like filters and aggregations, directly to Bing Ads and utilizes the embedded SQL engine to process unsupported operations client-side (often SQL functions and JOIN operations).

Connecting to Bing Ads Data

If you have not already done so, provide values for the required connection properties in the data source name (DSN). You can use the built-in Microsoft ODBC Data Source Administrator to configure the DSN. This is also the last step of the driver installation. See the "Getting Started" chapter in the help documentation for a guide to using the Microsoft ODBC Data Source Administrator to create and configure a DSN.

The Bing Ads APIs use the OAuth 2 standard. To authenticate, you will need valid Bing Ads OAuth credentials and you will need to obtain a developer token. See the Getting Started section in the Bing Ads data provider help documentation for an authentication guide.

Building node-odbc

In order to connect to Bing Ads through the CData ODBC Driver, you need to build node-odbc manually (after installing the required tools).

Installing the Required Tools

The following commands install the tools required to build node-odbc (note the -g parameter, which installs the tools globally).

npm i -g windows-build-tools
npm i -g node-gyp

Building node-odbc

After installing the required tools, create a directory for the Node.js app and install odbc (which builds the binary for us to use in our Node.js script).

mkdir nodeodbc
cd nodeodbc
npm i -g node

Querying Bing Ads from Node.js

With the ODBC Driver installed, a DSN Configured, and node-odbc built, we are ready to query live Bing Ads data from a Node.js app. The sample code below connects to a specific DSN and queries the AdGroups table.

myscript.js

const odbc = require('odbc');

async function queryBingAds() {
    const connection = await odbc.connect(`DSN=CData BingAds Source`);
    const data = await connection.query('SELECT Id, Name FROM AdGroups');
    console.log(data);
}

queryBingAds();

Once you write the app, use node to execute the script:

node myscript.js

Download a free, 30-day trial of the CData ODBC Driver for Bing Ads and start working with your live Bing Ads data in Node.js. Reach out to our Support Team if you have any questions.