Visualize Live Google Ad Manager Data in Tableau

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Use the CData Tableau Connector for Google Ad Manager and Tableau Desktop to visualize live Google Ad Manager data.

Tableau is a visual analytics platform transforming the way businesses use data to solve problems. When paired with the CData Tableau Connector for Google Ad Manager, you can easily get access to live Google Ad Manager data within Tableau. This article shows how to connect to Google Ad Manager in Tableau and build a simple chart.

The CData Tableau Connectors enable high-speed access to live Google Ad Manager data in Tableau. Once you install the connector, you simply authenticate with Google Ad Manager and you can immediately start building responsive, dynamic visualizations and dashboards. By surfacing Google Ad Manager data using native Tableau data types and handling complex filters, aggregations, & other operations automatically, CData Tableau Connectors grant seamless access to Google Ad Manager data.

NOTE: The CData Tableau Connectors require Tableau 2020.3 or higher. If you are using an older version of Tableau, you will need to use the CData JDBC Driver for Google Ad Manager. If you wish to connect to Google Ad Manager data in Tableau Online, you will need to use CData Connect Cloud.

Connect to Google Ad Manager in Tableau

Open Tableau and click More under Connect -> To a Server. Select "Google Ad Manager by CData," then configure the connection and click "Sign In."

Google Ads Manager uses the OAuth authentication standard. You can authorize the data provider to access Google Ads Manager as an individual user or with a service account that you create in the Google APIs Console. See the Getting Started section in the data provider help documentation for an authentication guide.

Discover Schemas and Query Data

  1. Select CData from the Database pull-down menu.
  2. Select GoogleAdsManager from the Schema pull-down menu.
  3. Drag the tables and views you wish to visualize onto the join area. You can include multiple tables.
  4. Select Update Now or Automatically Update. Update Now lets you preview the first 10,000 rows of the data source (or enter the number of rows you want to see in the Rows text box). Automatically Update automatically reflects the changes in the preview area.
  5. Click the tab for your worksheet. Columns are listed as Dimensions and Measures, depending on the data type. The CData Tableau Connector discovers data types automatically, allowing you to leverage the powerful data processing and visualization features of Tableau.
  6. Drag a field from the Dimensions or Measures area to Rows or Columns. Tableau creates column or row headers.
  7. Select one of the chart types from the Show Me tab. Tableau displays the chart type that you selected.

Using the CData Tableau Connector for Google Ad Manager with Tableau, you can easily create robust visualizations and reports on Google Ad Manager data. Download a free, 30-day trial and get started today.