Build Dashboards with Google Campaign Manager Data in DBxtra

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DoubleClick ODBC Driver

The DoubleClick ODBC Driver is a powerful tool that allows you to connect with live data from DoubleClick Campaign Manager, directly from any applications that support ODBC connectivity.

Access DoubleClick data like you would a database - access all kinds of real-time performance and analysis data through a standard ODBC Driver interface.



Create dynamic dashboards and perform analytics based on Google Campaign Manager data in DBxtra.

The CData ODBC Driver for Google Campaign Manager enables access to live data from Google Campaign Manager under the ODBC standard, allowing you work with Google Campaign Manager data in a wide variety of BI, reporting, and ETL tools and directly, using familiar SQL queries. This article shows how to connect to Google Campaign Manager data as a generic ODBC Data Provider and create charts, reports, and dashboards based on Google Campaign Manager data in DBxtra.

Connect to Google Campaign Manager Data

  1. If you have not already done so, provide values for the required connection properties in the data source name (DSN). You can configure the DSN using the built-in Microsoft ODBC Data Source Administrator. This is also the last step of the driver installation. See the "Getting Started" chapter in the Help documentation for a guide to using the Microsoft ODBC Data Source Administrator to create and configure a DSN.

    Google Campaign Manager uses the OAuth authentication standard. The data provider facilitates OAuth in various ways as described below. The following OAuth flow requires the authenticating user to interact with DoubleClick Campaign Manager, using the browser. You can also use a service account to authenticate.

    For authentication guides, see the Getting Started section of the data provider help documentation.

    When you configure the DSN, you may also want to set the Max Rows connection property. This will limit the number of rows returned, which is especially helpful for improving performance when designing reports and visualizations.

  2. Open the DBxtra application and in the New menu click Project and name the Project.
  3. Select ODBC Connection as the Data Connection Type.
  4. Click the browse option () for the Data Source.
  5. In the Data Link Properties window, select Microsoft OLE DB Provider for ODBC Drivers on the Provider tab.
  6. On the Connection tab, select the Data Source Name and the initial catalog to use (CData).
  7. Name the Connection and select the appropriate User Groups.
  8. Double-click the Connection from within the Project to connect to the data.

Create a Dashboard with Google Campaign Manager Data

You are now ready to create a dashboard with Google Campaign Manager data.

  1. Right-click Report Objects under the Project and select New Report Object.
  2. In the new Report Object, click the link to create the Query.
  3. In the Select Data Connection window, select the newly created data connection.
  4. On the Query tab, expand the connection objects and select the Tables, Views, and specific columns you wish to include in your dashboard. You can specify search requirements and even create complex queries which include JOINs and aggregations.
  5. On the Dashboard tab, select the visualizations and features for your dashboard. Assign the data values from the query to the appropriate fields for the Dashboards items (Values, Series, etc.)

With a new Dashboard created, you are ready to begin analysis of Google Campaign Manager data. Thanks to the ODBC Driver for Google Campaign Manager, you can refresh the Dashboard and immediately see any changes made at the source. In the same way, you can create and view Reports with live, up-to-date Google Campaign Manager data.