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Rapidly create and deploy powerful Java applications that integrate with Eloqua marketing automation platform including Contacts, Campaigns, Emails, Activities, and more!

Analyze Oracle Eloqua Data in R

Use standard R functions and the development environment of your choice to analyze Oracle Eloqua data with the CData JDBC Driver for Oracle Eloqua.

Access Oracle Eloqua data with pure R script and standard SQL on any machine where R and Java can be installed. You can use the CData JDBC Driver for Oracle Eloqua and the RJDBC package to work with remote Oracle Eloqua data in R. By using the CData Driver, you are leveraging a driver written for industry-proven standards to access your data in the popular, open-source R language. This article shows how to use the driver to execute SQL queries to Oracle Eloqua and visualize Oracle Eloqua data by calling standard R functions.

Install R

You can match the driver's performance gains from multi-threading and managed code by running the multithreaded Microsoft R Open or by running open R linked with the BLAS/LAPACK libraries. This article uses Microsoft R Open 3.2.3, which is preconfigured to install packages from the Jan. 1, 2016 snapshot of the CRAN repository. This snapshot ensures reproducibility.

Load the RJDBC Package

To use the driver, download the RJDBC package. After installing the RJDBC package, the following line loads the package:


Connect to Oracle Eloqua as a JDBC Data Source

You will need the following information to connect to Oracle Eloqua as a JDBC data source:

  • Driver Class: Set this to cdata.jdbc.oracleeloqua.OracleEloquaDriver
  • Classpath: Set this to the location of the driver JAR. By default this is the lib subfolder of the installation folder.

The DBI functions, such as dbConnect and dbSendQuery, provide a unified interface for writing data access code in R. Use the following line to initialize a DBI driver that can make JDBC requests to the CData JDBC Driver for Oracle Eloqua:

driver <- JDBC(driverClass = "cdata.jdbc.oracleeloqua.OracleEloquaDriver", classPath = "MyInstallationDir\lib\cdata.jdbc.oracleeloqua.jar", identifier.quote = "'")

You can now use DBI functions to connect to Oracle Eloqua and execute SQL queries. Initialize the JDBC connection with the dbConnect function.

There are two authentication methods available for connecting to Oracle Eloqua: Login and OAuth. The Login method requires you to have the Company, User, and Password of the user.

If you do not have access to the username and password or do not wish to require them, you can use OAuth authentication. OAuth is better suited for allowing other users to access their own data. Using login credentials is better suited for accessing your own data.

Built-in Connection String Designer

For assistance in constructing the JDBC URL, use the connection string designer built into the Oracle Eloqua JDBC Driver. Either double-click the JAR file or execute the jar file from the command-line.

java -jar cdata.jdbc.oracleeloqua.jar

Fill in the connection properties and copy the connection string to the clipboard.

Below is a sample dbConnect call, including a typical JDBC connection string:

conn <- dbConnect(driver,"jdbc:oracleeloqua:User=user;Password=password;Company=CData;")

Schema Discovery

The driver models Oracle Eloqua APIs as relational tables, views, and stored procedures. Use the following line to retrieve the list of tables:


Execute SQL Queries

You can use the dbGetQuery function to execute any SQL query supported by the Oracle Eloqua API:

campaign <- dbGetQuery(conn,"SELECT Name, ActualCost FROM Campaign")

You can view the results in a data viewer window with the following command:


Plot Oracle Eloqua Data

You can now analyze Oracle Eloqua data with any of the data visualization packages available in the CRAN repository. You can create simple bar plots with the built-in bar plot function:

par(las=2,ps=10,mar=c(5,15,4,2)) barplot(campaign$ActualCost, main="Oracle Eloqua Campaign", names.arg = campaign$Name, horiz=TRUE)