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The Facebook Ads Excel Add-In is a powerful tool that allows you to connect with live Facebook Ads data, directly from Microsoft Excel.

Use Excel to read, write, and update Facebook Ads Comments, Groups, Pages, Insights, etc. Perfect for mass imports / exports / updates, data cleansing & de-duplication, Excel based data analysis, and more!

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Excel Spreadsheet Automation with the QUERY Formula


Pull data, automate spreadsheets, and more with the QUERY formula.

The CData Excel Add-In for Facebook Ads provides formulas that can edit, save, and delete Facebook Ads data. The following three steps show how you can automate the following task: Search Facebook Ads data for a user-specified value and then organize the results into an Excel spreadsheet.

The syntax of the CDATAQUERY formula is the following: =CDATAQUERY(Query, [Connection], [Parameters], [ResultLocation]);

This formula requires three inputs:

  • Query: The declaration of the Facebook Ads data records you want to retrieve or the modifications to be made, written in standard SQL.

  • Connection: Either the connection name, such as FacebookAdsConnection1, or a connection string. The connection string consists of the required properties for connecting to Facebook Ads data, separated by semicolons.

    Most tables require user authentication as well as application authentication. Facebook uses the OAuth authentication standard. To authenticate to Facebook, you can use the embedded OAuthClientId, OAuthClientSecret, and CallbackURL or you can obtain your own by registering an app with Facebook.

    See the Getting Started chapter of the help documentation for a guide to using OAuth.

  • ResultLocation: The cell that the output of results should start from.

Pass Spreadsheet Cells as Inputs to the Query

The procedure below results in a spreadsheet that organizes all the formula inputs in the first column.

  1. Define cells for the formula inputs. In addition to the connection inputs, add another input to define a criterion for a filter to be used to search Facebook Ads data, such as Name.
  2. In another cell, write the formula, referencing the cell values from the user input cells defined above. Single quotes are used to enclose values such as addresses that may contain spaces.
    3. =CDATAQUERY("SELECT * FROM AdAccounts WHERE Name = '"&B1&"'",";Provider=FacebookAds",B2)
  3. Change the filter to change the data.