Visualize Live Google Search Results in Tableau

Tableau is a visual analytics platform transforming the way businesses use data to solve problems. When paired with the CData Tableau Connector for Google Search, you can easily get access to live Google Search results within Tableau. This article shows how to connect to Google Search in Tableau and build a simple chart.

The CData Tableau Connectors enable high-speed access to live Google Search results in Tableau. Once you install the connector, you simply authenticate with Google Search and you can immediately start building responsive, dynamic visualizations and dashboards. By surfacing Google Search results using native Tableau data types and handling complex filters, aggregations, & other operations automatically, CData Tableau Connectors grant seamless access to Google Search results.

NOTE: The CData Tableau Connectors require Tableau 2020.3 or higher. If you are using an older version of Tableau, you will need to use the CData Tableau Connector for Google Search. If you wish to connect to Google Search results in Tableau Cloud, you will need to use CData Connect.

Connect to Google Search in Tableau

Open Tableau and click More under Connect -> To a Server. Select "Google Search by CData," then configure the connection and click "Sign In."

To search with a Google custom search engine, you need to set the CustomSearchId and ApiKey connection properties.

To obtain the CustomSearchId property, sign into Google Custom Search Engine and create a new search engine.

To obtain the ApiKey property, you must enable the Custom Search API in the Google API Console.

Discover Schemas and Query Data

1. Select CData from the Database pull-down menu.
2. Select GoogleSearch from the Schema pull-down menu.
3. Drag the tables and views you wish to visualize onto the join area. You can include multiple tables.
4. Select Update Now or Automatically Update. Update Now lets you preview the first 10,000 rows of the data source (or enter the number of rows you want to see in the Rows text box). Automatically Update automatically reflects the changes in the preview area.
5. Click the tab for your worksheet. Columns are listed as Dimensions and Measures, depending on the data type. The CData Tableau Connector discovers data types automatically, allowing you to leverage the powerful data processing and visualization features of Tableau.
6. Drag a field from the Dimensions or Measures area to Rows or Columns. Tableau creates column or row headers.
7. Select one of the chart types from the Show Me tab. Tableau displays the chart type that you selected.

Using the CData Tableau Connector for Google Search with Tableau, you can easily create robust visualizations and reports on Google Search results. Download a free, 30-day trial and get started today.