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Analyze Marketo Data in R

Use standard R functions and the development environment of your choice to analyze Marketo data with the CData JDBC Driver for Marketo.

Access Marketo data with pure R script and standard SQL on any machine where R and Java can be installed. You can use the CData JDBC Driver for Marketo and the RJDBC package to work with remote Marketo data in R. By using the CData Driver, you are leveraging a driver written for industry-proven standards to access your data in the popular, open-source R language. This article shows how to use the driver to execute SQL queries to Marketo and visualize Marketo data by calling standard R functions.

Install R

You can match the driver's performance gains from multi-threading and managed code by running the multithreaded Microsoft R Open or by running open R linked with the BLAS/LAPACK libraries. This article uses Microsoft R Open 3.2.3, which is preconfigured to install packages from the Jan. 1, 2016 snapshot of the CRAN repository. This snapshot ensures reproducibility.

Load the RJDBC Package

To use the driver, download the RJDBC package. After installing the RJDBC package, the following line loads the package:

library(RJDBC)

Connect to Marketo as a JDBC Data Source

You will need the following information to connect to Marketo as a JDBC data source:

  • Driver Class: Set this to cdata.jdbc.marketo.MarketoDriver
  • Classpath: Set this to the location of the driver JAR. By default this is the lib subfolder of the installation folder.

The DBI functions, such as dbConnect and dbSendQuery, provide a unified interface for writing data access code in R. Use the following line to initialize a DBI driver that can make JDBC requests to the CData JDBC Driver for Marketo:

driver <- JDBC(driverClass = "cdata.jdbc.marketo.MarketoDriver", classPath = "MyInstallationDir\lib\cdata.jdbc.marketo.jar", identifier.quote = "'")

You can now use DBI functions to connect to Marketo and execute SQL queries. Initialize the JDBC connection with the dbConnect function.

Both the REST and SOAP APIs are supported and can be chosen by using the Schema property.

For the REST API: The OAuthClientId, OAuthClientSecret, and RESTEndpoint properties, under the OAuth and REST Connection sections, must be set to valid Marketo user credentials.

For the SOAP API: The UserId, EncryptionKey, and SOAPEndpoint properties, under the SOAP Connection section, must be set to valid Marketo user credentials.

See the "Getting Started" chapter of the help documentation for a guide to obtaining these values.

Built-in Connection String Designer

For assistance in constructing the JDBC URL, use the connection string designer built into the Marketo JDBC Driver. Either double-click the JAR file or execute the jar file from the command-line.

java -jar cdata.jdbc.marketo.jar

Fill in the connection properties and copy the connection string to the clipboard.

Below is a sample dbConnect call, including a typical JDBC connection string:

conn <- dbConnect(driver,"jdbc:marketo:Schema=REST;RESTEndpoint=https://311-IFS-929.mktorest.com/rest;OAuthClientId=MyOAuthClientId;OAuthClientSecret=MyOAuthClientSecret;")

Schema Discovery

The driver models Marketo APIs as relational tables, views, and stored procedures. Use the following line to retrieve the list of tables:

dbListTables(conn)

Execute SQL Queries

You can use the dbGetQuery function to execute any SQL query supported by the Marketo API:

leads <- dbGetQuery(conn,"SELECT Email, AnnualRevenue FROM Leads")

You can view the results in a data viewer window with the following command:

View(leads)

Plot Marketo Data

You can now analyze Marketo data with any of the data visualization packages available in the CRAN repository. You can create simple bar plots with the built-in bar plot function:

par(las=2,ps=10,mar=c(5,15,4,2)) barplot(leads$AnnualRevenue, main="Marketo Leads", names.arg = leads$Email, horiz=TRUE)