Import Marketo Data into FileMaker Pro

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Marketo ODBC Driver

The Marketo ODBC Driver is a powerful tool that allows you to connect with live Marketo data, directly from any applications that support ODBC connectivity.

Access Marketo like you would a database - read, write, and update Leads, Opportunities, Channels, Campaigns, etc. through a standard ODBC Driver interface.



Create reports that integrate Marketo data in Filemaker Pro.

One of the strengths of the CData ODBC driver is its ubiquitous support across many applications and platforms. In this article, you will configure the ODBC driver in FileMaker Pro and create data visualizations with Marketo data.

Query Marketo Data in FileMaker Pro

If you have not already, first specify connection properties in an ODBC DSN (data source name). This is the last step of the driver installation. See the "Getting Started" chapter of the help documentation for a guide to creating a DSN on Windows or Unix-based systems like Mac OS X and Linux.

Both the REST and SOAP APIs are supported and can be chosen by using the Schema property.

For the REST API: The OAuthClientId, OAuthClientSecret, and RESTEndpoint properties, under the OAuth and REST Connection sections, must be set to valid Marketo user credentials.

For the SOAP API: The UserId, EncryptionKey, and SOAPEndpoint properties, under the SOAP Connection section, must be set to valid Marketo user credentials.

See the "Getting Started" chapter of the help documentation for a guide to obtaining these values.

When you configure the DSN, you may also want to set the Max Rows connection property. This will limit the number of rows returned, which is especially helpful for improving performance when designing reports and visualizations.

You can then load Marketo data into tables in Filemaker Pro:

  1. In your solution, click File -> Import Records -> ODBC Data Source, and select the CData Marketo DSN.
  2. In the resulting SQL Query Builder wizard, select tables and columns and then click Insert into SQL Query. You can edit this query directly. For example:

    SELECT Email, AnnualRevenue FROM Leads

    You can use the UI to build filters in the WHERE clause by clicking the WHERE tab.

  3. In the resulting Import Field Mapping wizard, you can define mappings from columns in the data source to the columns in a destination table. To create a new table for the query results, select New Table ("CData Marketo Source") from the Target box, and click Import.

For more information on the SQL that the driver supports out of the box, see the help documentation.

Process Data at Design Time

You can sort and aggregate data, as well as calculate summary functions, while you browse tables. To manipulate the view of data at design time, first complete the two steps below:

  1. Switch to Browse mode: Click the Mode pop-up menu in the footer of the application.
  2. Switch to Table view: Click the table icon in the View As menu in the main toolbar of the application.

Aggregate and Summarize

Follow the procedure below to group column values and then display a summary, as shown in the screenshot below:

  1. Sort: Click the arrow in the Email column header and then click Sort Ascending in the resulting menu.
  2. Group: In the menu for the Email column click Add Trailing Group by Email to group the values and create a subsequent row where summary calculations can be inserted. Click Add Leading Group to introduce the group with a summary.
  3. Summarize: In the menu for a column that has been grouped, select a summary from the Trailing Subtotals menu.

the procedure below to create a simple bar chart that shows the total AnnualRevenue for each Email.

  1. Click the arrow in the AnnualRevenue column header and click "Chart by AnnualRevenue" in the menu. If you have already grouped on a column in the Table view, Email, for example, you can select the option to chart AnnualRevenue by Email.
  2. In the Chart Setup window, select columns to draw the chart: To add the column for the x-axis, click the button next to the Data box.

Selecting the x-axis and y-axis will draw the chart. You can also process data in the Chart Setup: Set the following options to create a basic chart.

  1. Click the button next to the Data box and select Specify Field Value. Select a column in the resulting dialog.
  2. Select a summary for the y-axis in the Summary menu.