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Marketo Icon Marketo ODBC Driver

The Marketo ODBC Driver is a powerful tool that allows you to connect with live Marketo data, directly from any applications that support ODBC connectivity.

Access Marketo like you would a database - read, write, and update Leads, Opportunities, Channels, Campaigns, etc. through a standard ODBC Driver interface.

How to create Marketo federated tables in MySQL



Use the SQL Gateway and the ODBC Driver to set up federated tables for Marketo data in MySQL .

You can use the SQL Gateway to configure a MySQL remoting service and set up federated tables for Marketo data. The service is a daemon process that provides a MySQL interface to the CData ODBC Driver for Marketo: After you have started the service, you can create a server and tables using the FEDERATED Storage Engine in MySQL. You can then work with Marketo data just as you would local MySQL tables.

Connect to Marketo Data

If you have not already done so, provide values for the required connection properties in the data source name (DSN). You can use the built-in Microsoft ODBC Data Source Administrator to configure the DSN. This is also the last step of the driver installation. See the "Getting Started" chapter in the help documentation for a guide to using the Microsoft ODBC Data Source Administrator to create and configure a DSN.

Both the REST and SOAP APIs are supported and can be chosen by using the Schema property.

For the REST API: The OAuthClientId, OAuthClientSecret, and RESTEndpoint properties, under the OAuth and REST Connection sections, must be set to valid Marketo user credentials.

For the SOAP API: The UserId, EncryptionKey, and SOAPEndpoint properties, under the SOAP Connection section, must be set to valid Marketo user credentials.

See the "Getting Started" chapter of the help documentation for a guide to obtaining these values.

Configure the SQL Gateway

See the SQL Gateway Overview to set up connectivity to Marketo data as a virtual MySQL database. You will configure a MySQL remoting service that listens for MySQL requests from clients. The service can be configured in the SQL Gateway UI.

Creating a MySQL Remoting Service in SQL Gateway (Salesforce is shown)

Create a FEDERATED Server and Tables for Marketo Data

After you have configured and started the service, create a FEDERATED server to simplify the process of creating FEDERATED tables:

Create a FEDERATED Server

The following statement will create a FEDERATED server based on the ODBC Driver for Marketo. Note that the username and password of the FEDERATED server must match a user account you defined on the Users tab of the SQL Gateway.

CREATE SERVER fedMarketo
FOREIGN DATA WRAPPER mysql
OPTIONS (USER 'sql_gateway_user', PASSWORD 'sql_gateway_passwd', HOST 'sql_gateway_host', PORT ####, DATABASE 'CData Marketo Sys');

Create a FEDERATED Table

To create a FEDERATED table using our newly created server, use the CONNECTION keyword and pass the name of the FEDERATED server and the remote table (Leads). Refer to the following template for the statement to create a FEDERATED table:

CREATE TABLE fed_leads (
  ...,
  email  TYPE(LEN),
  annualrevenue  TYPE(LEN),
  ...,
)
ENGINE=FEDERATED
DEFAULT CHARSET=latin1
CONNECTION='fedMarketo/leads';

NOTE: The table schema for the FEDERATED table must match the remote table schema exactly. You can always connect directly to the MySQL remoting service using any MySQL client and run a SHOW CREATE TABLE query to get the table schema.

Execute Queries

You can now execute queries to the Marketo FEDERATED tables from any tool that can connect to MySQL, which is particularly useful if you need to JOIN data from a local table with data from Marketo. Refer to the following example:

SELECT 
  fed_leads.email, 
  local_table.custom_field 
FROM 
  local_table 
JOIN 
  fed_leads 
ON 
  local_table.foreign_email = fed_leads.email;