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Natively Connect to Marketo Data in PHP

The CData ODBC driver for Marketo enables you to create PHP applications with connectivity to Marketo data. Leverage the native support for ODBC in PHP.

Drop the CData ODBC Driver for Marketo into your LAMP or WAMP stack to build Marketo-connected Web applications. This article shows how to use PHP's ODBC built-in functions to connect to Marketo data, execute queries, and output the results.

Configure a DSN

If you have not already, first specify connection properties in an ODBC DSN (data source name). This is the last step of the driver installation. You can use the Microsoft ODBC Data Source Administrator to create and configure ODBC DSNs.

Both the REST and SOAP APIs are supported and can be chosen by using the Schema property.

For the REST API: The OAuthClientId, OAuthClientSecret, and RESTEndpoint properties, under the OAuth and REST Connection sections, must be set to valid Marketo user credentials.

For the SOAP API: The UserId, EncryptionKey, and SOAPEndpoint properties, under the SOAP Connection section, must be set to valid Marketo user credentials.

See the "Getting Started" chapter of the help documentation for a guide to obtaining these values.

Establish a Connection

Open the connection to Marketo by calling the odbc_connect or odbc_pconnect methods. To close connections, use odbc_close or odbc_close_all.

$conn = odbc_connect("CData ODBC Marketo Source","user","password");

Connections opened with odbc_connect are closed when the script ends. Connections opened with the odbc_pconnect method are still open after the script ends. This enables other scripts to share that connection when they connect with the same credentials. By sharing connections among your scripts, you can save system resources, and queries execute faster.

$conn = odbc_pconnect("CData ODBC Marketo Source","user","password"); ... odbc_close($conn); //persistent connection must be closed explicitly

Create Prepared Statements

Create prepared statements and parameterized queries with the odbc_prepare function.

$query = odbc_prepare($conn, "SELECT * FROM Leads WHERE Country = ?");

Execute Queries

Execute prepared statements with odbc_execute.

$conn = odbc_connect("CData ODBC Marketo Source","user","password"); $query = odbc_prepare($conn, "SELECT * FROM Leads WHERE Country = ?"); $success = odbc_execute($query, array('U.S.A.'));

Execute nonparameterized queries with odbc_exec.

$conn = odbc_connect("CData ODBC Marketo Source","user","password"); $query = odbc_exec($conn, "SELECT Email, AnnualRevenue FROM Leads");

Process Results

Access a row in the result set as an array with the odbc_fetch_array function.

$conn = odbc_connect("CData ODBC Marketo data Source","user","password"); $query = odbc_exec($conn, "SELECT Email, AnnualRevenue FROM Leads"); while($row = odbc_fetch_array($query)){ echo $row["Email"] . "\n"; }

Display the result set in an HTML table with the odbc_result_all function.

$conn = odbc_connect("CData ODBC Marketo data Source","user","password"); $query = odbc_prepare($conn, "SELECT * FROM Leads WHERE Country = ?"); $success = odbc_execute($query, array('U.S.A.')); if($success) odbc_result_all($query);

More Example Queries

You will find complete information on the driver's supported SQL in the help documentation. The code examples above are Marketo-specific adaptations of the PHP community documentation for all ODBC functions.