Use the CData ODBC Driver for Salesforce Pardot in SAS for Real-Time Reporting and Analytics

SAS is a software suite developed for advanced analytics, multivariate analysis, business intelligence, data management, and predictive analytics. When you pair SAS with the CData ODBC Driver for Salesforce Pardot, you gain database-like access to live Salesforce Pardot data from SAS, expanding your reporting and analytics capabilities. This articles walks through creating a library for Salesforce Pardot in SAS and creating a simple report based on real-time Salesforce Pardot data.

The CData ODBC Driver offers unmatched performance for interacting with live Salesforce Pardot data in SAS due to optimized data processing built into the driver. When you issue complex SQL queries from SAS to Salesforce Pardot, the driver pushes supported SQL operations, like filters and aggregations, directly to Salesforce Pardot and utilizes the embedded SQL engine to process unsupported operations (often SQL functions and JOIN operations) client-side. With built-in dynamic metadata querying, you can easily visualize and analyze Salesforce Pardot data in SAS.

Connect to Salesforce Pardot as an ODBC Data Source

Information for connecting to Salesforce Pardot follows, along with different instructions for configuring a DSN in Windows and Linux environments (the ODBC Driver for Salesforce Pardot must be installed on the machine hosting the SAS System).

Salesforce Pardot supports connecting through API Version, Username, Password and User Key.

• ApiVersion: The Salesforce Pardot API version which the provided account can access. Defaults to 4.
• User: The Username of the Salesforce Pardot account.
• Password: The Password of the Salesforce Pardot account.
• UserKey: The unique User Key for the Salesforce Pardot account. This key does not expire.
• IsDemoAccount (optional): Set to TRUE to connect to a demo account.

Accessing the Pardot User Key

The User Key of the current account may be accessed by going to Settings -> My Profile, under the API User Key row.

When you configure the DSN, you may also want to set the Max Rows connection property. This will limit the number of rows returned, which is especially helpful for improving performance when designing reports and visualizations.

Windows

If you have not already, first specify connection properties in an ODBC DSN (data source name). This is the last step of the driver installation. You can use the Microsoft ODBC Data Source Administrator to create and configure ODBC DSNs.

Linux

If you are installing the CData ODBC Driver for Salesforce Pardot in a Linux environment, the driver installation predefines a system DSN. You can modify the DSN by editing the system data sources file (/etc/odbc.ini) and defining the required connection properties.

/etc/odbc.ini

For specific information on using these configuration files, please refer to the help documentation (installed and found online).

Create a Salesforce Pardot Library in SAS

Connect to Salesforce Pardot in SAS by adding a library based on the CData ODBC Driver for Salesforce Pardot.

1. Open SAS and expand Libraries in the Explorer pane.
2. In the Active Libraries window, right-click and select New.
3. Name your library (odbclib), select ODBC as the Engine, and click to Enable at startup (if you want the library to persist between sessions).
4. Set Data Source to the DSN you previously configured and click OK.

Create a View from a Salesforce Pardot Query

SAS natively supports querying data either using a low-code, point-and-click Query tool or programmatically with PROC SQL and a custom SQL query. When you create a View in SAS, the defining query is executed each time the view is queried. This means that you always query live Salesforce Pardot data for reports, charts, and analytics.

Using the Query Tool

1. In SAS, click Tools -> Query
2. Select the table sources and the table(s) you wish to pull data from. Then, click OK.
3. Select columns and right-click to add filtering, ordering, grouping, etc.
4. Create a local view to contain the query results by right-clicking the SQL Query Tool window, selecting Show Query, and clicking Create View. Name the View and click OK.

Using PROC SQL

1. In SAS, navigate to the Editor window.
2. Use PROC SQL to query the data and create a local view.
   NOTE: This procedure creates a view in the Work library. You can optionally specify a library in the create view statement.

   proc sql;
     create view prospects_view as
     select 
       id, 
       email 
     from 
       odbclib.prospects 
     where 
       ProspectAccountId = '703';
   quit;
   

3. Click Run -> Submit to execute the query and create a local view.

Report On or Visualize Salesforce Pardot Data in SAS

With a local view created, you can report, visualize, or otherwise analyze Salesforce Pardot data using the powerful SAS features. Print a simple report using PROC PRINT and create a basic graph based on the data using PROC GCHART.

Print an HTML Report

1. In SAS, navigate to the Editor window.
2. Use PROC PRINT to print an HTML report for the Salesforce Pardot Prospects data.

   proc print data=prospects;
     title "Salesforce Pardot Prospects Data";
   run;
   

Print a Chart

1. In SAS, navigate to the Editor window.
2. Use PROC GCHART to create a chart for the Prospects data.

   proc gchart data=prospects;
     pie id / sumvar=email
         value=arrow
         percent=arrow
         noheading
         percent=inside plabel=(height=12pt)
         slice=inside value=none
         name='ProspectsChart';
   run;