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Salesforce Marketing Cloud Icon Salesforce Marketing ODBC Driver

The Salesforce Marketing Cloud ODBC Driver is a powerful tool that allows you to connect with live Salesforce Marketing Cloud, directly from any applications that support ODBC connectivity.

Access Salesforce Marketing Cloud like you would a database - read, write, and update Accounts, Emails, Lists, Subscribers, etc. through a standard ODBC Driver interface.

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Using the CData ODBC Driver for Salesforce Marketing in PyCharm


Connect to Salesforce Marketing as an ODBC data source in PyCharm using the CData ODBC Driver for Salesforce Marketing.

The CData ODBC Drivers can be used in any environment that supports loading an ODBC Driver. In this tutorial we will explore using the CData ODBC Driver for Salesforce Marketing from within PyCharm. Included are steps for adding the CData ODBC Driver as a data source, as well as basic PyCharm code to query the data source and display results.

To begin, this tutorial will assume that you have already installed the CData ODBC Driver for Salesforce Marketing as well as PyCharm.

Add Pyodbc to the Project

Follow the steps below to add the pyodbc module to your project.

  1. Click File -> Settings to open the project settings window.
  2. Click Project Interpreter from the Project: YourProjectName menu.
  3. To add pyodbc, click the + button and enter pyodbc.
  4. Click Install Package to install pyodbc.

Connect to Salesforce Marketing

You can now connect with an ODBC connection string or a DSN. See the Getting Started section in the CData driver documentation for a guide to creating a DSN on your OS.

Authenticating to the Salesforce Marketing Cloud APIs

Set the User and Password to your login credentials, or to the credentials for a sandbox user if you are connecting to a sandbox account.

Connecting to the Salesforce Marketing Cloud APIs

By default, the data provider connects to production environments. Set UseSandbox to true to use a Salesforce Marketing Cloud sandbox account.

The default Instance is s7 of the Web Services API; however, if you use a different instance, you can set Instance.

Below is the syntax for a DSN:

[CData SFMarketingCloud Source] Driver = CData ODBC Driver for Salesforce Marketing Description = My Description User = myUser Password = myPassword

Execute SQL to Salesforce Marketing

Instantiate a Cursor and use the execute method of the Cursor class to execute any SQL statement.

import pyodbc cnxn = pyodbc.connect('DRIVER={CData ODBC Driver for SFMarketingCloud};User = myUser;Password = myPassword;') cursor = cnxn.cursor() cursor.execute("SELECT Id, Status FROM Subscriber WHERE EmailAddress = 'john.doe@example.com'") rows = cursor.fetchall() for row in rows: print(row.Id, row.Status)

After connecting to Salesforce Marketing in PyCharm using the CData ODBC Driver, you will be able to build Python apps with access to Salesforce Marketing data as if it were a standard database. If you have any questions, comments, or feedback regarding this tutorial, please contact us at support@cdata.com.