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Visualize Adobe Analytics Data from Tableau

Use the Tableau Desktop business intelligence tool to connect to Adobe Analytics data.

With CData Drivers for Adobe Analytics,you can use data access standards to unlock connectivity to business intelligence tools like Tableau. The CData JDBC Driver for Adobe Analytics allows you to connect from Tableau on Windows and macOS. This article covers how to discover schemas and query Adobe Analytics data data in real-time.

Connect to Adobe Analytics in Tableau

Before starting Tableau, make sure you've placed the .jar file in the correct folder:

  • Windows: C:\Program Files\Tableau\Drivers
  • MacOS: ~/Library/Tableau/Drivers

Once your .jar file is in place, establishing a connection is straightforward.

  1. Start Tableau.
  2. Under To a Server, select More.
  3. Select Other Databases (JDBC)
  4. Enter the JDBC connection string in the URL field.
  5. Adobe Analytics uses the OAuth authentication standard. To authenticate using OAuth, you will need to create an app to obtain the OAuthClientId, OAuthClientSecret, and CallbackURL connection properties. See the "Getting Started" section of the help documentation for a guide.

    Retrieving GlobalCompanyId

    GlobalCompanyId is a required connection property. If you do not know your Global Company ID, you can find it in the request URL for the users/me endpoint on the Swagger UI. After logging into the Swagger UI Url, expand the users endpoint and then click the GET users/me button. Click the Try it out and Execute buttons. Note your Global Company ID shown in the Request URL immediately preceding the users/me endpoint.

    Retrieving Report Suite Id

    Report Suite ID (RSID) is also a required connection property. In the Adobe Analytics UI, navigate to Admin -> Report Suites and you will get a list of your report suites along with their identifiers next to the name.

    After setting the GlobalCompanyId, RSID and OAuth connection properties, you are ready to connect to Adobe Analytics.

    Built-in Connection String Designer

    For assistance in constructing the JDBC URL, use the connection string designer built into the Adobe Analytics JDBC Driver. Either double-click the .jar file or execute the .jar file from the command-line.

    From Windows:

    java -jar 'C:\Program Files\CData\CData JDBC Driver for Adobe Analytics 2019\lib\cdata.jdbc.adobeanalytics.jar'

    From MacOS:

    java -jar cdata.jdbc.adobeanalytics.jar

    Fill in the connection properties and copy the connection string to the clipboard.

    When you configure the JDBC URL, you may also want to set the Max Rows connection property. This will limit the number of rows returned, which is especially helpful for improving performance when designing reports and visualizations.

    The following is a sample URL created in the designer:

    jdbc:salesforce:GlobalCompanyId=myGlobalCompanyId; RSID=myRSID; OAuthClientId=myOauthClientId; OauthClientSecret=myOAuthClientSecret; CallbackURL=myCallbackURL;
  6. Select Sign in.

Discover Schemas and Query Data

  1. Select CData from the Database pull-down menu.
  2. Select Odata from the Schema pull-down menu.
  3. Drag the table onto the join area. You can include multiple tables.
  4. Select Update Now or Automatically Update. Update Now lets you preview the first 10,000 rows of the data source (or enter the number of rows you want to see in the Rows text box). Automatically Update automatically reflects the changes in the preview area.
  5. In the Connection menu, select the Live option, so that you skip loading a copy of the data into Tableau and instead work on real-time data.
  6. Click the tab for your worksheet. Columns are listed as Dimensions and Measures, depending on the data type. The CData Driver discovers data types automatically, allowing you to leverage the powerful data processing and visualization features of Tableau.
  7. Click and drag a field from the Dimensions or Measures area to Rows or Columns. Tableau creates column or row headers.
  8. Select one of the chart types from the Show Me tab. Tableau displays the chart type that you selected.

Using the CData JDBC Driver for Adobe Analytics with Tableau, you can easily create robust visualizations and reports on Adobe Analytics data. Download a free, 30-day trial and get started today.