Visualize Live Adobe Analytics Data in Tableau

Ready to get started?

Download for a free trial:

Download Now

Learn more:

Adobe Analytics Tableau Connector

The fastest and easiest way to connect Tableau to Adobe Analytics data. Includes comprehensive high-performance data access, real-time integration, extensive metadata discovery, and robust SQL-92 support.



Use the CData Tableau Connector for Adobe Analytics and Tableau Desktop to visualize live Adobe Analytics data.

Tableau is a visual analytics platform transforming the way businesses use data to solve problems. When paired with the CData Tableau Connector for Adobe Analytics, you can easily get access to live Adobe Analytics data within Tableau. This article shows how to connect to Adobe Analytics in Tableau and build a simple chart.

The CData Tableau Connectors enable high-speed access to live Adobe Analytics data in Tableau. Once you install the connector, you simply authenticate with Adobe Analytics and you can immediately start building responsive, dynamic visualizations and dashboards. By surfacing Adobe Analytics data using native Tableau data types and handling complex filters, aggregations, & other operations automatically, CData Tableau Connectors grant seamless access to Adobe Analytics data.

NOTE: The CData Tableau Connectors require Tableau 2020.3 or higher. If you are using an older version of Tableau, you will need to use the CData JDBC Driver for Adobe Analytics. If you wish to connect to Adobe Analytics data in Tableau Online, you will need to use CData CloudHub.

Connect to Adobe Analytics in Tableau

Open Tableau and click More under Connect -> To a Server. Select "Adobe Analytics by CData," then configure the connection and click "Sign In."

Adobe Analytics uses the OAuth authentication standard. To authenticate using OAuth, you will need to create an app to obtain the OAuthClientId, OAuthClientSecret, and CallbackURL connection properties. See the "Getting Started" section of the help documentation for a guide.

Retrieving GlobalCompanyId

GlobalCompanyId is a required connection property. If you do not know your Global Company ID, you can find it in the request URL for the users/me endpoint on the Swagger UI. After logging into the Swagger UI Url, expand the users endpoint and then click the GET users/me button. Click the Try it out and Execute buttons. Note your Global Company ID shown in the Request URL immediately preceding the users/me endpoint.

Retrieving Report Suite Id

Report Suite ID (RSID) is also a required connection property. In the Adobe Analytics UI, navigate to Admin -> Report Suites and you will get a list of your report suites along with their identifiers next to the name.

After setting the GlobalCompanyId, RSID and OAuth connection properties, you are ready to connect to Adobe Analytics.

Discover Schemas and Query Data

  1. Select CData from the Database pull-down menu.
  2. Select AdobeAnalytics from the Schema pull-down menu.
  3. Drag the tables and views you wish to visualize onto the join area. You can include multiple tables.
  4. Select Update Now or Automatically Update. Update Now lets you preview the first 10,000 rows of the data source (or enter the number of rows you want to see in the Rows text box). Automatically Update automatically reflects the changes in the preview area.
  5. Click the tab for your worksheet. Columns are listed as Dimensions and Measures, depending on the data type. The CData Tableau Connector discovers data types automatically, allowing you to leverage the powerful data processing and visualization features of Tableau.
  6. Drag a field from the Dimensions or Measures area to Rows or Columns. Tableau creates column or row headers.
  7. Select one of the chart types from the Show Me tab. Tableau displays the chart type that you selected.

Using the CData Tableau Connector for Adobe Analytics with Tableau, you can easily create robust visualizations and reports on Adobe Analytics data. Download a free, 30-day trial and get started today.