Create Reports from HubSpot Data in Looker Studio



Use CData Connect Cloud to gain access to live HubSpot data and create custom reports in Looker Studio.

Looker Studio, formerly known as Google Data Studio, empowers users to craft customized reports featuring data visualizations that can be shared with clients while reflecting your brand identity. When combined with CData Connect Cloud, you gain immediate cloud-to-cloud access to HubSpot data to create visualizations, dashboards, and more. This article provides step-by-step instructions on establishing a virtual database for HubSpot and generating reports from HubSpot data within Looker Studio.

CData Connect Cloud offers a seamless cloud-to-cloud interface tailored for HubSpot, making it straightforward to construct reports directly from live HubSpot data within Looker Studio without the need for data replication. As you create visualizations, Looker Studio generates queries to retrieve data. With its inherent optimized data processing capabilities, CData Connect Cloud efficiently channels all supported query operations, including filters, JOINs, and more, directly to HubSpot. This leverages server-side processing to swiftly provide the requested HubSpot data.

About HubSpot Data Integration

CData provides the easiest way to access and integrate live data from HubSpot. Customers use CData connectivity to:

  • Access HubSpot without worrying about API updates or changes..
  • Access custom objects and fields in HubSpot with no extra configuration steps involved.
  • Use SQL stored procedures to perform functional operations like uploading or downloading attachments, inserting engagements, and creating or deleting custom objects or fields.

Users frequently integrate HubSpot with analytics tools such as Tableau, Power BI, and Excel, and leverage our tools to replicate Workday data to databases or data warehouses.

To learn about how other customers are using CData's HubSpot solutions, check out our blog: Drivers in Focus: Simplified HubSpot Connectivity.


Getting Started


This article requires a CData Connect Cloud instance and the CData Connect Cloud Connector for Looker Studio. Get more information on the CData Connect Cloud and sign up for a free trial at https://www.cdata.com/cloud.


Configure HubSpot Connectivity for Looker Studio

Connectivity to HubSpot from Looker Studio is made possible through CData Connect Cloud. To work with HubSpot data from Looker Studio, we start by creating and configuring a HubSpot connection.

  1. Log into Connect Cloud, click Connections and click Add Connection
  2. Select "HubSpot" from the Add Connection panel
  3. HubSpot uses OAuth to authenticate. Click "Sign in" to authenticate with HubSpot.
  4. Navigate to the Permissions tab in the Add HubSpot Connection page and update the User-based permissions.

With the connection configured, you are ready to connect to HubSpot data from Looker Studio.

Visualize Live HubSpot Data from Looker Studio

The steps below outline connecting to CData Connect Cloud from Looker Studio to create a new HubSpot data source and build a simple visualization from the data.

  1. Log into Looker Studio, click data sources, create a new data source, and choose CData Connect Cloud Connector.
  2. Click Authorize and allow access to your Google account.
  3. Click Authorize to authenticate with your CData Connect Cloud instance
  4. In the CData Connect Cloud Connector in Looker Studio select a Connection (e.g. HubSpot1) and click Next
  5. Select a Table (e.g. Prospects) or use a Custom Query and click Connect to continue
  6. If needed, modify columns, click Create Report, and add the data source to the report.
  7. Select a visualization style and add it to the report.
  8. Select Dimensions and Measures to customize your visualization.

Live Access to HubSpot Data from Cloud Applications

Now you have a direct, cloud-to-cloud connection to live HubSpot data from your Looker Studio workbook. You can create more data sources and new visualizations, build reports, and more — all without replicating HubSpot data.

Try CData Connect Cloud and get real-time data access to 100+ SaaS, Big Data, and NoSQL sources directly from your cloud applications.

Ready to get started?

Learn more about CData Connect Cloud or sign up for free trial access:

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