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The Marketo ODBC Driver is a powerful tool that allows you to connect with live Marketo data, directly from any applications that support ODBC connectivity.

Access Marketo like you would a database - read, write, and update Leads, Opportunities, Channels, Campaigns, etc. through a standard ODBC Driver interface.

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Replicate Marketo Data from PowerShell


Write a quick PowerShell script to query Marketo data. Use connectivity to the live data to replicate Marketo data to SQL Server.



The CData ODBC Driver for Marketo enables out-of-the-box integration with Microsoft's built-in support for ODBC. The ODBC driver instantly integrates connectivity to the real Marketo data with PowerShell.

You can use the .NET Framework Provider for ODBC built into PowerShell to quickly automate integration tasks like replicating Marketo data to other databases. This article shows how to replicate Marketo data to SQL Server in 5 lines of code.

You can also write PowerShell code to execute create, read, update, and delete (CRUD) operations. See the examples below.

Create an ODBC Data Source for Marketo

If you have not already, first specify connection properties in an ODBC DSN (data source name). This is the last step of the driver installation. You can use the Microsoft ODBC Data Source Administrator to create and configure ODBC DSNs.

Both the REST and SOAP APIs are supported and can be chosen by using the Schema property.

For the REST API: The OAuthClientId, OAuthClientSecret, and RESTEndpoint properties, under the OAuth and REST Connection sections, must be set to valid Marketo user credentials.

For the SOAP API: The UserId, EncryptionKey, and SOAPEndpoint properties, under the SOAP Connection section, must be set to valid Marketo user credentials.

See the "Getting Started" chapter of the help documentation for a guide to obtaining these values.

Connect to Marketo

The code below shows how to use the DSN to initialize the connection to Marketo data in PowerShell:

$conn = New-Object System.Data.Odbc.OdbcConnection $conn.ConnectionString = "DSN=CData Marketo Source x64"

Back Up Marketo Data to SQL Server

After you enable caching, you can use the code below to replicate data to SQL Server.

Set the following connection properties to configure the caching database:

  • CacheProvider: The name of the ADO.NET provider. This can be found in the Machine.config for your version of .NET. For example, to configure SQL Server, enter System.Data.SqlClient.

  • CacheConnection: The connection string of properties required to connect to the database. Below is an example for SQL Server:

    Server=localhost;Database=RSB;User Id=sqltest;Password=sqltest;

The SQL query in the example can be used to refresh the entire cached table, including its schema. Any already existing cache is deleted.

$conn.Open() # Create and execute the SQL Query $SQL = "CACHE DROP EXISTING SELECT * FROM " + $Leads $cmd = New-Object System.Data.Odbc.OdbcCommand($sql,$conn) $count = $cmd.ExecuteNonQuery() $conn.Close()

The driver gives you complete control over the caching functionality. See the help documentation for more caching commands and usage examples. See the help documentation for steps to replicate to other databases.

Other Operations

To retrieve Marketo data in PowerShell, call the Fill method of the OdbcDataAdapter method. To execute data manipulation commands, initialize the OdbcCommand object and then call ExecuteNonQuery. Below are some more examples CRUD commands to Marketo through the .NET Framework Provider for ODBC:

Retrieve Marketo Data

$sql="SELECT Email, AnnualRevenue from Leads" $da= New-Object System.Data.Odbc.OdbcDataAdapter($sql, $conn) $dt= New-Object System.Data.DataTable $da.Fill($dt) $dt.Rows | foreach { $dt.Columns | foreach ($col in dt{ Write-Host $1[$_] } }

Update Marketo Data

$cmd = New-Object System.Data.Odbc.OdbcCommand("UPDATE Leads SET Country='U.S.A.' WHERE Id = @myId", $conn) $cmd.Parameters.Add(new System.Data.Odbc.OdbcParameter("myId","001d000000YBRseAAH") $cmd.ExecuteNonQuery()

Insert Marketo Data

$cmd = New-Object System.Data.Odbc.OdbcCommand("INSERT INTO Leads SET Country='U.S.A.' WHERE Id = @myId", $conn) $cmd.Parameters.Add(new System.Data.Odbc.OdbcParameter("myId","001d000000YBRseAAH") $cmd.ExecuteNonQuery()

Delete Marketo Data

$cmd = New-Object System.Data.Odbc.OdbcCommand("DELETE FROM Leads WHERE Id = @myid", $conn) $cmd.Parameters.Add(new System.Data.Odbc.OdbcParameter("myId","001d000000YBRseAAH") $cmd.ExecuteNonQuery()