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Visualize Live YouTube Analytics Data in Tableau

Use the CData Tableau Connector for YouTube Analytics and Tableau Desktop to visualize live YouTube Analytics data.

Tableau is a visual analytics platform transforming the way businesses use data to solve problems. When paired with the CData Tableau Connector for YouTube Analytics, you can easily get access to live YouTube Analytics data within Tableau. This article shows how to connect to YouTube Analytics in Tableau and build a simple chart.

The CData Tableau Connectors enable high-speed access to live YouTube Analytics data in Tableau. Once you install the connector, you simply authenticate with YouTube Analytics and you can immediately start building responsive, dynamic visualizations and dashboards. By surfacing YouTube Analytics data using native Tableau data types and handling complex filters, aggregations, & other operations automatically, CData Tableau Connectors grant seamless access to YouTube Analytics data.

NOTE: The CData Tableau Connectors require Tableau 2020.3 or higher. If you are using an older version of Tableau, you will need to use the CData JDBC Driver for YouTube Analytics. If you wish to connect to YouTube Analytics data in Tableau Online, you will need to use CData CloudHub.

Connect to YouTube Analytics in Tableau

Open Tableau and click More under Connect -> To a Server. Select "YouTube Analytics by CData," then configure the connection and click "Sign In."

YouTube Analytics uses the OAuth authentication standard. You can use the embedded CData OAuth credentials or you can register an application with Google to obtain your own.

In addition to the OAuth values, to access YouTube Analytics data set ChannelId to the Id of a YouTube channel. You can obtain the channel Id in the advanced account settings for your channel. If not specified, the channel of the currently authenticated user will be used.

If you want to generate content owner reports, specify the ContentOwnerId property. This is the Id of the copyright holder for content in YouTube's rights management system. The content owner is the person or organization that claims videos and sets their monetization policy.

Discover Schemas and Query Data

  1. Select CData from the Database pull-down menu.
  2. Select YouTubeAnalytics from the Schema pull-down menu.
  3. Drag the tables and views you wish to visualize onto the join area. You can include multiple tables.
  4. Select Update Now or Automatically Update. Update Now lets you preview the first 10,000 rows of the data source (or enter the number of rows you want to see in the Rows text box). Automatically Update automatically reflects the changes in the preview area.
  5. Click the tab for your worksheet. Columns are listed as Dimensions and Measures, depending on the data type. The CData Tableau Connector discovers data types automatically, allowing you to leverage the powerful data processing and visualization features of Tableau.
  6. Drag a field from the Dimensions or Measures area to Rows or Columns. Tableau creates column or row headers.
  7. Select one of the chart types from the Show Me tab. Tableau displays the chart type that you selected.

Using the CData Tableau Connector for YouTube Analytics with Tableau, you can easily create robust visualizations and reports on YouTube Analytics data. Download a free, 30-day trial and get started today.