Director of Product Marketing

The Director of Product Marketing will play a key role in driving CData’s continued growth. Our ideal candidate will be gifted at "telling the story" with data and understands how analytics provide the strategic insight necessary to understand key businesses processes/business drivers, and common obstacles faced by analysts, line of business leaders and the data science community.

This role will capitalize on your previous connectivity expertise, including but not limited to; data integration, ETL & data movement, low-code development, data science/machine learning, and connectivity to wider data and analytic application ecosystems. A successful candidate will bring a strong mix of business and technical skill to understand our market, craft differentiated messaging, drive compelling product launches and ensure that our customer facing teams are fully equipped to win.


  • Develop targeted and meaningful content, product positioning and messaging that differentiates CData products from competitors.
  • Communicate the value proposition of the products for sales enablement and develop the sales tools that support the selling process of your products.
  • Participate in the launch of new products and releases and manage the cross-functional implementation of industry-agnostic plans.
  • Develop the strategy and manage the marketing programs that drive demand within the industry.
  • Work with marketing communications team to develop Thought Leadership and increase awareness of our platform with key personas and influencers.
  • Track record of establishing short- and long-term market and product growth goals, then executing operating plans to achieve them.
  • Be a thought leader for your specific solution, participating in events, social media, press, and industry analyst engagements.


  • Bachelor's degree in business, technology, or relevant field of study such as computer science. MBA and/or computer science, engineering, technology background is preferred
  • 7+ years of experience in product marketing
  • 5+ years of experience in managing/growing a product marketing team
  • Experience in data integration, engineering, data science, or analytics.
  • Demonstrated product marketing skills for creating messaging and content
  • Strong public speaking, presentation, and communication skills
  • Agile and team-oriented, ability to give and receive feedback, change tact, and collaborate with a team to achieve a goal
  • The desire to roll up your sleeves and do the dirty work to get the job done.

Who we are:

CData is the leading provider of connectivity solutions that enable its customers to connect to disparate data sources (SaaS applications, NoSQL Databases, Big Data source, Relational Databases and others) in a consistent standards-compliant manner. CData’s ODBC/JDBC/ADO.NET drivers are used in enterprise data applications for Data Integration, Master Data Management (MDM), Low-Code development, Business Intelligence and Artificial Intelligence.

CData sells data connectivity directly to thousands of enterprise customers, as well as indirectly through OEM partnerships with most of the leading data management solutions worldwide. Some of our partners include well-known data companies like Tableau, Informatica, Tibco Software, and emerging companies like Data Robot, etc.

The company has a global presence with offices in the US, Japan, Europe, India and China. It is headquartered in Chapel Hill, NC with more than hundred employees all around the globe. In March of this year, Updata Partners, a leading growth-equity fund focused on B2B Software, announced a $20 Million Series A investment into the company. The investment heralds a new chapter in the growth of the company.

Please visit the company website: for more details.


  • Excellent health benefit package including medical and dental
  • 401(k) retirement plan with company match
  • Career progression based on merit, not tenure
  • Our employees work in a creative, comfortable, progressive, and fun environment

To Apply

If this position describes you, and you are seeking a fast-paced, positive, and rewarding company culture, please submit your resume and cover letter to:

CData Software
Tel: (919) 928-5214
101 Europa Dr. #110
Chapel Hill, NC 27517 USA