Connect to and Visualize Live Google Campaign Manager Data in Tableau Prep

Tableau is a visual analytics platform transforming the way businesses use data to solve problems. When paired with the CData Tableau Connector for DoubleClick, you can easily get access to live Google Campaign Manager data within Tableau Prep. This article shows how to connect to Google Campaign Manager in Tableau Prep and build a simple chart.

The CData Tableau Connectors enable high-speed access to live Google Campaign Manager data in Tableau. Once you install the connector, you simply authenticate with Google Campaign Manager and you can immediately start building responsive, dynamic visualizations and dashboards. By surfacing Google Campaign Manager data using native Tableau data types and handling complex filters, aggregations, & other operations automatically, CData Tableau Connectors grant seamless access to Google Campaign Manager data.

NOTE: The CData Tableau Connectors support Tableau Prep Builder 2020.4.1 or higher. If you are using an older version of Tableau Prep Builder, you will need to use the CData Tableau Connector for DoubleClick. If you wish to connect to Google Campaign Manager data in Tableau Cloud, you will need to use CData Connect Cloud.

Install the CData Tableau Connector

When you install the CData Tableau Connector for Google Campaign Manager, the installer should copy the TACO and JAR files to the appropriate directories. If your data source does not appear in the connection steps below, you will need to copy two files:

1. Copy the TACO file (cdata.googlecm.taco) found in the lib folder of the connector's installation location (C:\Program Files\CData\CData Tableau Connector for Google Campaign Manager 20XX\lib on Windows) to the Tableau Prep Builder repository:
   • Windows: C:\Users\[Windows User]\Documents\My Tableau Prep Repository\Connectors
   • MacOS: /Users//Documents/My Tableau Prep Repository/Connectors
2. Copy the JAR file (cdata.tableau.googlecm.jar) found in the same lib folder to the Tableau drivers directory, typically [Tableau installation location]\Drivers.

Connect to Google Campaign Manager in Tableau Prep Builder

Open Tableau Prep Builder and click "Connect to Data" and search for "Google Campaign Manager by CData." Configure the connection and click "Sign In."

Google Campaign Manager uses the OAuth authentication standard. The data provider facilitates OAuth in various ways as described below. The following OAuth flow requires the authenticating user to interact with DoubleClick Campaign Manager, using the browser. You can also use a service account to authenticate.

For authentication guides, see the Getting Started section of the data provider help documentation.

Discover and Prep Data

Drag the tables and views you wish to work with onto the canvas. You can include multiple tables.

Data Cleansing & Filtering

To further prepare the data, you can implement filters, remove duplicates, modify columns and more.

1. Start by clicking on the plus next to your table and selecting the Clean Step option.
2. Select the field values to filter by. As you select values, you can see how your selections impact other fields.
3. Opt to "Keep Only" or "Exclude" entries with your select values and the data changes in response.

Data Joins and Unions

Data joining involves combining data from two or more related tables based on a common field or key.

1. To join multiple tables, drag a related table next to an existing table in the canvas and place it in the Join box.
2. Select the foreign keys that exist in both tables.

Exporting Prepped Data

After you perform any cleansing, filtering, transformations, and joins, you can export the data for visualization in Tableau.

1. Add any other needed transformations then insert an Output node at the end of the flow.
2. Configure the node to save to a file in the format of your choice.

Once the output data is saved, you can work with it in Tableau, just like you would any other file source.

Using the CData Tableau Connector for DoubleClick with Tableau Prep Builder, you can easily join, cleanse, filter, and aggregate Google Campaign Manager data for visualizations and reports in Tableau. Download a free, 30-day trial and get started today.