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Get the Report →Explore Geographical Relationships in Google Search Results with Power Map
Create data visualizations with Google Search results in Power Map.
The CData ODBC Driver for Google Search is easy to set up and use with self-service analytics solutions like Power BI: Microsoft Excel provides built-in support for the ODBC standard. This article shows how to load the current Google Search results into Excel and start generating location-based insights on Google Search results in Power Map.
Create an ODBC Data Source for Google Search
If you have not already, first specify connection properties in an ODBC DSN (data source name). This is the last step of the driver installation. You can use the Microsoft ODBC Data Source Administrator to create and configure ODBC DSNs.
To search with a Google custom search engine, you need to set the CustomSearchId and ApiKey connection properties.
To obtain the CustomSearchId property, sign into Google Custom Search Engine and create a new search engine.
To obtain the ApiKey property, you must enable the Custom Search API in the Google API Console.
When you configure the DSN, you may also want to set the Max Rows connection property. This will limit the number of rows returned, which is especially helpful for improving performance when designing reports and visualizations.
When you configure the DSN, you may also want to set the Max Rows connection property. This will limit the number of rows returned, which is especially helpful for improving performance when designing reports and visualizations.
Import Google Search Results into Excel
You can import data into Power Map either from an Excel spreadsheet or from Power Pivot. For a step-by-step guide to use either method to import Google Search results, see the "Using the ODBC Driver" section in the help documentation.
Geocode Google Search Results
After importing the Google Search results into an Excel spreadsheet or into PowerPivot, you can drag and drop Google Search entities in Power Map. To open Power Map, click any cell in the spreadsheet and click Insert -> Map.
In the Choose Geography menu, Power Map detects the columns that have geographic information. In the Geography and Map Level menu in the Layer Pane, you can select the columns you want to work with. Power Map then plots the data. A dot represents a record that has this value. When you have selected the geographic columns you want, click Next.
Select Measures and Categories
You can then simply select columns: Measures and categories are automatically detected. The available chart types are Stacked Column, Clustered Column, Bubble, Heat Map, and Region.