Stream Salesforce Marketing Data into Apache Kafka Topics

Apache Kafka is an open-source stream processing platform that is primarily used for building real-time data pipelines and event-driven applications. When paired with the CData JDBC Driver for Salesforce Marketing Cloud, Kafka can work with live Salesforce Marketing data. This article describes how to connect, access and stream Salesforce Marketing data into Apache Kafka Topics and to start Confluent Control Center to help users secure, manage, and monitor the Salesforce Marketing data received using Kafka infrastructure in the Confluent Platform.

With built-in optimized data processing, the CData JDBC Driver offers unmatched performance for interacting with live Salesforce Marketing data. When you issue complex SQL queries to Salesforce Marketing, the driver pushes supported SQL operations, like filters and aggregations, directly to Salesforce Marketing and utilizes the embedded SQL engine to process unsupported operations client-side (often SQL functions and JOIN operations). Its built-in dynamic metadata querying allows you to work with and analyze Salesforce Marketing data using native data types.

Prerequisites

Before connecting the CData JDBC Driver for streaming Salesforce Marketing data in Apache Kafka Topics, install and configure the following in the client Linux-based system.

1. Confluent Platform for Apache Kafka
2. Confluent Hub CLI Installation
3. Self-Managed Kafka JDBC Source Connector for Confluent Platform

Define a New JDBC Connection to Salesforce Marketing data

1. Download CData JDBC Driver for Salesforce Marketing Cloud on a Linux-based system
2. Follow the given instructions to create a new directory extract all the driver contents into it:
   1. Create a new directory named Salesforce Marketing mkdir SFMarketingCloud
   2. Move the downloaded driver file (.zip) into this new directory mv SFMarketingCloudJDBCDriver.zip SFMarketingCloud/
   3. Unzip the CData SFMarketingCloudJDBCDriver contents into this new directory unzip SFMarketingCloudJDBCDriver.zip
3. Open the Salesforce Marketing directory and navigate to the lib folder ls cd lib/
4. Copy the contents of the lib folder of Salesforce Marketing into the lib folder of Kafka Connect JDBC. Check the Kafka Connect JDBC folder contents to confirm that the cdata.jdbc.sfmarketingcloud.jar file is successfully copied into the lib folder cp * ../../confluent-7.5.0/share/confluent-hub-components/confluentinc-kafka-connect-jdbc/lib/ cd ../../confluent-7.5.0/share/confluent-hub-components/confluentinc-kafka-connect-jdbc/lib/
5. Install the CData Salesforce Marketing JDBC driver license using the given command, followed by your Name and Email ID java -jar cdata.jdbc.sfmarketingcloud.jar -l
6. Enter the product key or "TRIAL" (In the scenarios of license expiry, please contact our CData Support team)
7. Start the Confluent local services using the command: confluent local services start

   This starts all the Confluent Services like Zookeeper, Kafka, Schema Registry, Kafka REST, Kafka CONNECT, ksqlDB and Control Center. You are now ready to use the CData JDBC driver for Salesforce Marketing to stream messages using Kafka Connect Driver into Kafka Topics on ksqlDB.

8. Create the Kafka topics manually using a POST HTTP API Request: curl --location 'server_address:8083/connectors' --header 'Content-Type: application/json' --data '{ "name": "jdbc_source_cdata_sfmarketingcloud_01", "config": { "connector.class": "io.confluent.connect.jdbc.JdbcSourceConnector", "connection.url": "jdbc:sfmarketingcloud:User=myUser;Password=myPassword;; InitiateOAuth=GETANDREFRESH", "topic.prefix": "sfmarketingcloud-01-", "mode": "bulk" } }'

   Let us understand the fields used in the HTTP POST body (shown above):

   • connector.class: Specifies the Java class of the Kafka Connect connector to be used.
   • connection.url: The JDBC connection URL to connect with Salesforce Marketing data.

     Built-in Connection String Designer

     For assistance in constructing the JDBC URL, use the connection string designer built into the Salesforce Marketing JDBC Driver. Either double-click the JAR file or execute the jar file from the command-line.

     java -jar cdata.jdbc.sfmarketingcloud.jar

     Fill in the connection properties and copy the connection string to the clipboard.

     Authenticating to the Salesforce Marketing Cloud APIs

     Set the User and Password to your login credentials, or to the credentials for a sandbox user if you are connecting to a sandbox account.

     Connecting to the Salesforce Marketing Cloud APIs

     By default, the data provider connects to production environments. Set UseSandbox to true to use a Salesforce Marketing Cloud sandbox account.

     The default Instance is s7 of the Web Services API; however, if you use a different instance, you can set Instance.

   • topic.prefix: A prefix that will be added to the Kafka topics created by the connector. It's set to "sfmarketingcloud-01-".
   • mode: Specifies the mode in which the connector operates. In this case, it's set to "bulk", which suggests that the connector is configured to perform bulk data transfer.

   This request adds all the tables/contents from Salesforce Marketing as Kafka Topics.

   Note: The IP Address (server) to POST the request (shown above) is the Linux Network IP Address.

9. Run ksqlDB and list the topics. Use the commands: ksql list topics;
10. To view the data inside the topics, type the SQL Statement: PRINT topic FROM BEGINNING;

Connecting with the Confluent Control Center

To access the Confluent Control Center user interface, ensure to run the "confluent local services" as described in the above section and type http://<server address>:9021/clusters/ on your local browser.

Get Started Today

Download a free, 30-day trial of the CData JDBC Driver for Salesforce Marketing Cloud and start streaming Salesforce Marketing data into Apache Kafka. Reach out to our Support Team if you have any questions.