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Prepare, Blend, and Analyze YouTube Analytics Data in Alteryx Designer

Build workflows to access live YouTube Analytics data for self-service data analytics.

The CData ODBC Driver for YouTube Analytics enables access to live data from YouTube Analytics under the ODBC standard, allowing you work with YouTube Analytics data in a wide variety of BI, reporting, and ETL tools and directly, using familiar SQL queries. This article shows how to connect to YouTube Analytics data using an ODBC connection in Alteryx Designer to perform self-service BI, data preparation, data blending, and advanced analytics.

The CData ODBC drivers offer unmatched performance for interacting with live YouTube Analytics data in Alteryx Designer due to optimized data processing built into the driver. When you issue complex SQL queries from Alteryx Designer to YouTube Analytics, the driver pushes supported SQL operations, like filters and aggregations, directly to YouTube Analytics and utilizes the embedded SQL engine to process unsupported operations (often SQL functions and JOIN operations) client-side. With built-in dynamic metadata querying, you can visualize and analyze YouTube Analytics data using native Alteryx data field types.

Connect to YouTube Analytics Data

  1. If you have not already done so, provide values for the required connection properties in the data source name (DSN). You can configure the DSN using the built-in Microsoft ODBC Data Source Administrator. This is also the last step of the driver installation. See the "Getting Started" chapter in the Help documentation for a guide to using the Microsoft ODBC Data Source Administrator to create and configure a DSN.

    YouTube Analytics uses the OAuth authentication standard. You can use the embedded CData OAuth credentials or you can register an application with Google to obtain your own.

    In addition to the OAuth values, to access YouTube Analytics data set ChannelId to the Id of a YouTube channel. You can obtain the channel Id in the advanced account settings for your channel. If not specified, the channel of the currently authenticated user will be used.

    If you want to generate content owner reports, specify the ContentOwnerId property. This is the Id of the copyright holder for content in YouTube's rights management system. The content owner is the person or organization that claims videos and sets their monetization policy.

    When you configure the DSN, you may also want to set the Max Rows connection property. This will limit the number of rows returned, which is especially helpful for improving performance when designing reports and visualizations.

  2. Open Alteryx Designer and create a new workflow.
  3. Drag and drop a new input data tool onto the workflow.
  4. Click the new input data tool and under Connect a File or Database, select Database Connection -> New ODBC Connection.
  5. Select the DSN that you configured for use in Alteryx.
  6. In the wizard that opens, select the fields you wish to include in your query. Where possible, the complex queries generated by the filters and aggregations will be pushed down to YouTube Analytics, while any unsupported operations (which can include SQL functions and JOIN operations) will be managed client-side by the CData SQL engine embedded in the driver.
  7. If you wish to further customize your dataset, you can open the SQL Editor and modify the query manually, adding clauses, aggregations, and other operations to ensure that you are retrieving exactly the YouTube Analytics data you want.

With the query defined, you are ready to work with YouTube Analytics data in Alteryx Designer.

Perform Self-Service Analytics on YouTube Analytics Data

You are now ready to create a workflow to prepare, blend, and analyze YouTube Analytics data. The CData ODBC Driver performs dynamic metadata discovery, presenting data using Alteryx data field types and allowing you to leverage the Designer's tools to manipulate data as needed and build meaningful datasets. In the example below, you will cleanse and browse data.

  1. Add a data cleansing tool to the workflow and check the boxes in Replace Nulls to replace null text fields with blanks and replace null numeric fields with 0. You can also check the box in Remove Unwanted Characters to remove leading and trailing whitespace.
  2. Add a browse data tool to the workflow.
  3. Click to run the workflow (CTRL+R).
  4. Browse your cleansed YouTube Analytics data in the results view.

Thanks to built-in, high-performance data processing, you will be able to quickly cleanse, transform, and/or analyze your YouTube Analytics data with Alteryx.